Lauren Selman
Login to view DISC.As Sazerac’s Brand Director for Global Growth and Innovation, Lauren leads the creation of new-to-world brands. A graduate of Indiana University Bloomington, she has extensive experience in CPG brand strategy and is described by colleagues as sharp, strategic, and detail-oriented, with a history of launching successful products from idea to commercialization.
Lauren is committed to community causes, serving as a Board Member for Friends of Prentice, an organization that partners with Northwestern Medicine to advance womens healthcare. Her involvement with She Runs It also indicates a passion for supporting women in the marketing and media industries.
She draws inspiration for new beverage products directly from consumer conversations and trends seen on social media platforms like TikTok.
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