Lauren Sides

Energizer
DISC Type : I

Senior Director of Regional Marketing at KB Home

Greater Richmond Region, United States

Overview

Lauren has no verified overview

Personality Overview

Relationship Oriented

Imaginative

Believer

They are not always early adopters but can be pursuaded by leveraging strong relationships.  They excel at seeing the bigger picture, and the long-term impact of their decisions. They are naturally enthusiastic, so take their promise with a pinch of salt.

Topics They Care About

Lauren has no verified topics they care about

Media Appearances

Lauren has no verified media appearances

Work History

1-2022
Senior Director of Regional Marketing at KB Home
11-2019 - 12-2021
Director of Regional Marketing at KB Home
2-2019 - 11-2019
Brand & Marketing Consultant at Self-Employed
6-2018 - 1-2019
Senior Marketing Manager at Hedley & Bennett
4-2017 - 6-2018
Senior Strategist at phenomenon

Education

2012 - 2014
Master of Science (M.S.) in Business from VCU Brandcenter
2008 - 2012
Bachelor of Science (B.S.) in Mass Communications from Virginia Commonwealth University

More Information

Social Presence :

Prographics :

Exp : 11 Location : Greater Richmond Region, United States Job Level : Senior Designation : Senior Director of Regional Marketing at KB Home
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Insights For Selling To Lauren

During A Call Or A Meeting

DO's

  • Talk about their team and how your product will help them do things better and easier
  • Share some stories about how you you have helped people in similar positions succeed
  • Use phrases like ‘people will love’, ‘massive impact’ etc.

DONT's

  • Don’t be excessively objective, be a storyteller
  • Don’t push them to make a decision too fast, let them get comfortable first
  • Don’t assume a yes just because they have not said no

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Lauren is

  • Relationship and trust can be vital with them, sometimes more than anything else.
  • Will you ever get a clear answer from Lauren

  • They are unlikely to say no directly, you have to make that decision yourself.

Insights For Deal Planning

    How fast (or slow) will Lauren move?

  • They are not the fastest decision makers, their friendly approach can give false positive signals.
  • Can Lauren take some risk or not?

  • They can accept limited risks, ones that they think will not impact them personally.

You And Lauren

Personality Compatibility


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