Lauren Transue

Critic
DISC Type : C

Marketing Manager at Ohio Power Tool

Columbus, Ohio, United States

Overview

Lauren is the Marketing Manager at Ohio Power Tool, specializing in print and digital advertising, content production, and data analysis. A Magna Cum Laude graduate from Kent State University with a degree in Managerial Marketing, she has previous experience in marketing strategy at Abercrombie & Fitch Co. and is certified in Google Analytics.

Outside of her direct marketing duties, Lauren is passionate about her industrys community. She frequently expresses gratitude for her team and vendor partners, and actively celebrates the contributions of women in distribution and manufacturing. She enjoys attending industry events like the NetPlus Alliance Annual Meeting to connect with peers.

As a student, she was awarded the Goodyear Scholarship for delivering the best market segmentation analysis and presentation.

Personality Overview

Objective Thinker

Negotiator

Information Seeker

They don’t appreciate bells and whistles unless backed by data.  They prefer to analyze logically and value objective facts over emotions. They like to take decisions independently and do not seek others' support often.

Topics They Care About

Industry Content Creation
Writes and publishes articles for Ohio Power Tool's news blog, covering new product launches from major brands and key industry events like World of Concrete.
Women in Distribution
Actively celebrates and shows gratitude for the inspiring women she works with in distribution, manufacturing, and among her customers, particularly during Women in Construction Week.
Team Collaboration
Her posts consistently highlight her gratitude for her team and the collaborative effort required to successfully run large-scale events like her company's annual Open House.

Media Appearances

Lauren Transue – Page 2 – Ohio Power Tool News. Featured in Ohio Power Tool News

See Now

Work History

7-2023
Marketing Manager at Ohio Power Tool
6-2020 - 7-2023
Marketing Lead at Ohio Power Tool
6-2019 - 4-2020
Assistant Analyst, Store Marketing Strategy at Abercrombie & Fitch Co.
7-2017 - 6-2019
Support Services Specialist at Dispatch Media Group
12-2016 - 5-2017
Marketing Research and Strategy Intern at Kent State University Communications and Marketing

Education

2013 - 2017
Bachelor of Business Administration (BBA) from Kent State University
2009 - 2013
High School Diploma from Westerville North High School

More Information

Social Presence :

Prographics :

Exp : 11 Location : Columbus, Ohio, United States Job Level : Middle Designation : Marketing Manager at Ohio Power Tool
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Insights For Selling To Lauren

During A Call Or A Meeting

DO's

  • Keep some extra margin while sharing pricing, they are likely to negotiate later
  • Be ready to answer many clarity-seeking questions and requests for information
  • If you can, show them industry reports or analyst comments instead of sharing anecdotal stories

DONT's

  • Don’t try too hard to build a relationship with them
  • Don't give superficial answers, they are easily rattled by them
  • Avoid phrases like ‘trust me’, ‘others just love’ etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Lauren is

  • Proof of ROI, low pricing and objective proof points are the important factors for them.
  • Will you ever get a clear answer from Lauren

  • They do not mind saying no if they believe that it is the right decision.

Insights For Deal Planning

    How fast (or slow) will Lauren move?

  • They are neither the fastest nor the slowest decision makers, they are somewhere in the middle.
  • Can Lauren take some risk or not?

  • They can bear some risk if their analysis backs the decision.

You And Lauren

Personality Compatibility


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