Lauren Ward

Energizer
DISC Type : I

Vice President, Marketing and Communications at Visit Franklin

Nashville, Tennessee, United States

Overview

Lauren has no verified overview

Personality Overview

Informal

Full Of Energy

Imaginative

Unlike C or D types, they are vocal with their opinions but not so much with their questions.  They are naturally enthusiastic, so take their promise with a pinch of salt. They are not always early adopters but can be pursuaded by leveraging strong relationships.

Topics They Care About

Lauren has no verified topics they care about

Media Appearances

Lauren has no verified media appearances

Work History

5-2017
Vice President, Marketing and Communications at Visit Franklin
5-2008 - 5-2017
Account Supervisor at McNeely Pigott & Fox
8-2007 - 12-2007
Campus Consumers Intern at GlaxoSmithKline
6-2007 - 8-2007
Technology Intern at Burson-Marsteller
1-2007 - 5-2007
Public Relations Intern at Knoxville Tourism & Sports Corporation

Education

2004 - 2008
Bachelor of Arts from University of Tennessee, Knoxville

More Information

Social Presence :

Prographics :

Exp : 18 Location : Nashville, Tennessee, United States Job Level : Senior Designation : Vice President, Marketing and Communications at Visit Franklin
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Insights For Selling To Lauren

During A Call Or A Meeting

DO's

  • Do some small talk, ask them how things are going on their side
  • Use adjectives like ‘amazing’, ‘coolest’, ‘unbelievable’ etc.
  • Be friendly and entertaining in your conversation

DONT's

  • Avoid ifs and buts, don’t talk too much about the risks etc.
  • Don’t be too formal, focus on building comfort and trust
  • Don’t push them to make a decision too fast, let them get comfortable first

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Lauren is

  • Relationship and trust can be vital with them, sometimes more than anything else.
  • Will you ever get a clear answer from Lauren

  • They are unlikely to say no directly, you have to make that decision yourself.

Insights For Deal Planning

    How fast (or slow) will Lauren move?

  • They are not the fastest decision makers, their friendly approach can give false positive signals.
  • Can Lauren take some risk or not?

  • They may take certain risks that they deem unlikely of personal repercussions.

You And Lauren

Personality Compatibility


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