Laurence Cramp

Commander
DISC Type : D

Head of Transformation - Operating Model (Asset Operations & Capital Delivery) at Thames Water

Greater Oxford Area, United Kingdom

Overview

Laurence is a results-driven transformation leader at Thames Water, specializing in operating model design and customer-focused digital programs. With a background in consulting, he excels at managing complex change in the utilities and technology sectors. Educated at the University of Oxford, colleagues describe him as dedicated, innovative, and a strategic thinker.

Personality Overview

Strong-Willed

Risk-Taker

Impact-Driven

They like to stay in control of the negotiation or defining of the terms.  They put a lot of effort into ensuring personal success. They are less concerned about the product and more about its potential impact.

Topics They Care About

Digital Transformation
He leads digital transformation delivery and has launched digital customer experience products and apps in the operations market.
Customer Experience
His roles at Thames Water are centered on leading portfolios of customer-focused transformation programs and improving the digital customer journey.
Operating Model Design
His current title is Head of Transformation - Operating Model, where he leads the design and delivery for major company divisions.

Media Appearances

Laurence Cramp - Thames Water - The Org. Featured in The Org

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Work History

11-2023
Head of Transformation - Operating Model (Asset Operations & Capital Delivery) at Thames Water
3-2022
Head of Transformation (Customer) at Thames Water
9-2020 - 2-2022
Transformation Programme Director at Thames Water
5-2015 - 9-2020
Managing Consultant at Leadent Solutions
9-2013 - 4-2015
Strategy & Capability Manager & People Transformation Consultant at Babcock International Group

Education

2000 - 2003
BA / Mus from University of Oxford
1988 - 1999
A Levels from Solihull School

More Information

Social Presence :

Prographics :

Exp : 22 Location : Greater Oxford Area, United Kingdom Job Level : Mid-senior Designation : Head of Transformation - Operating Model (Asset Operations & Capital Delivery) at Thames Water
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Insights For Selling To Laurence

During A Call Or A Meeting

DO's

  • Objectively showcase the impact that your product creates
  • Refer to testimonials from well-known industry leaders
  • When negotiating terms, help them build an impression that they are the ones calling the shots

DONT's

  • Do not spend too much time focusing on product tech or features
  • Don’t focus on process and rules, give the impression of being a ‘gets it done’ person
  • Avoid being a storyteller and don’t try to oversell

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Laurence is

  • Conviction around the impact matters the most to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Laurence

  • If they decide not to use your product, they will say no clearly.

Insights For Deal Planning

    How fast (or slow) will Laurence move?

  • If convinced, they can reach decisions quite fast.
  • Can Laurence take some risk or not?

  • They do not shy away from taking risks, but can be quite binary about them.

You And Laurence

Personality Compatibility


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