Laurent Babaud

Critic
DISC Type : C

President Nidec Drives at Nidec Drives

Bois-Colombes, Île-de-France, France

Overview

Laurent is a long-tenured executive leader with extensive experience managing large P&L in power systems, automation, and renewable energy. As President of Nidec Drives, he leverages his deep industry knowledge to steer growth and innovation. He holds an MSc from Polytech Nantes and an Advanced Executive Master from ESSEC Business School.

Laurent shows a keen interest in business strategy and major trends within the global energy sector. He actively follows thought leadership from sources like the Harvard Business Review and developments from industry giants such as TotalEnergies, indicating a focus on high-level corporate and market dynamics.

He is notably proud of his companys rich industrial history in Newtown, Wales, celebrating its evolution from flannel mills to a modern hub of advanced automation.

Personality Overview

Precise

ROI Driven

Critic

They enjoy working alone and do not rely on others very often.  They prefer to do logical analysis and value evidence over emotions. They are quite likely to negotiate on pricing or other key terms.

Topics They Care About

Industrial Automation
His career is centered on electric motors, drives, and automation. He recently highlighted a project where Nidec drives enable 24/7 operation for a plastics recycling plant.
Renewable Energy
Has significant P&L management experience in renewable energy and battery storage, and previously served as President of Nidec's SSB Wind Systems division.
Team Empowerment
Upon his appointment as President, he stated he was "incredibly proud" to lead the teams at Nidec, emphasizing their dedication and expertise as key to innovation.

Media Appearances

Laurent has no verified media appearances

Work History

4-2025
President Nidec Drives at Nidec Drives
6-2023 - 4-2025
President EMEA at Nidec Conversion
2-2020 - 5-2023
President commercial, industrial motors & drives division - General Manager Moteurs Leroy Somer at Leroy Somer
10-2017 - 2-2020
President SSB Wind System at Nidec SSB Wind Systems (Nidec Industrial Solutions Germany)
2-2017 - 10-2017
Vice President Europe - Nidec - Leroy-Somer & Control Techniques at Nidec Motor Corporation

Education

2012 - 2014
Advanced Executive Master from ESSEC - ESSEC Business School
1988 - 1990
Master of Science (MSc) - Ingénieur from Polytech Nantes

More Information

Social Presence :

Prographics :

Exp : 8 Location : Bois-Colombes, Île-de-France, France Job Level : N/A Designation : President Nidec Drives at Nidec Drives
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Insights For Selling To Laurent

During A Call Or A Meeting

DO's

  • Use phrases like ‘expect X% improvement’, ‘data clearly shows’ etc.
  • Don’t forget to mention how you compare to competition on both features and pricing
  • Keep some extra margin while sharing pricing, they are likely to negotiate later

DONT's

  • Don’t try to give too many examples of other users, they like to make their own decisions
  • Don’t rush them till they have clearly gotten all the necessary information
  • Don’t try too hard to build a relationship with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Laurent is

  • Strong evidence of ROI, effective pricing, and proven data points matter the most to them.
  • Will you ever get a clear answer from Laurent

  • It is not very hard for them to say no if they are not convinced about the decision.

Insights For Deal Planning

    How fast (or slow) will Laurent move?

  • They are neither the fastest nor the slowest decision makers, they are somewhere in the middle.
  • Can Laurent take some risk or not?

  • They can bear some risk if their analysis backs the decision.

You And Laurent

Personality Compatibility


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