Laurent Decrue

Activist
DISC Type : Cd

Member Board of Directors at newhome.ch

Zürich Metropolitan Area, Switzerland

Overview

Laurent Decrue is the Co-CEO and CFO of Holycode, focusing on AI and tech solutions for startups and SMEs. A founder of companies like MOVU and former executive at DeinDeal, he is also an active board member. People he has worked with describe him as a valuable sparring partner focused on go-to-market strategy.

Laurent is an active founder and investor passionate about advancing the European startup landscape. He is involved with organizations like Business Angels Switzerland and balances his numerous professional responsibilities with his role as a father.

After co-founding Holycode, he and his co-founder recently joined full-time to better support the growing number of startups and SMEs seeking their services.

Personality Overview

Logical And Quick

Value Conscious

Observative

They can be nudged to make faster decisions by offering what they value.  They respond well to confident salespeople. They don’t always try to control the conversation but neither do they like yielding it fully.

Topics They Care About

AI for Business
He frequently posts about the practical application of AI in business, contrasting it with traditional digitalization and its ability to handle unstructured data and process ambiguity.
Startup Scaling
As a founder, investor, and board member, he focuses on go-to-market strategy, product-market fit evaluation, and making the right decisions to help tech teams and startups grow effectively.
Managing Technical Debt
He is concerned with AI's potential to create technical debt at scale and promotes tools for AI-powered code analysis to ensure architecture remains scalable.

Media Appearances

Laurent has no verified media appearances

Work History

6-2024
Member Board of Directors at newhome.ch
6-2024
Member Board of Directors at Next Property AG
5-2024
Member Board of Directors at swisspeers
6-2022
Co-CEO & CFO at Holycode at Holycode
6-2021
Investor at Clanq AG

Education

10-2022 - 4-2023
Senior Leadership Program from LQ - Strive for Development
2019 - 2019
Education details unavailable from Senior Leadership Program

More Information

Social Presence :

Prographics :

Exp : N/A Location : Zürich Metropolitan Area, Switzerland Job Level : Leadership Designation : Member Board of Directors at newhome.ch
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Insights For Selling To Laurent

During A Call Or A Meeting

DO's

  • Get to the point quickly instead of spending too much time on pleasantries
  • Highlight the competitive differentiation of your product
  • Be crisp while making the pitch

DONT's

  • Avoid repeating yourself or making generalizations
  • Don’t try to be an alpha salesperson, give them equal space
  • Don't try too hard to get friendly, let it happen with time

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Laurent is

  • Confidence in the product plays an important role, followed by powerful testimonials.
  • Will you ever get a clear answer from Laurent

  • They might hesitate a little, but they will say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Laurent move?

  • Their decision making speed is somewhere in the middle.
  • Can Laurent take some risk or not?

  • Once they have analyzed the pros and cons, they can take some risks.

You And Laurent

Personality Compatibility


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