Laurent Riem

Doer
DISC Type : sd

Strategic Business Development Director at Snap-on Business Solutions

La Garenne-Colombes, Île-de-France, France

Overview

Laurent Riem is a Strategic Business Development Director at Snap-on Business Solutions with deep expertise in the automotive sector. He specializes in business development, digital lead management, and market entry, having successfully established the French subsidiary for RAPID RTC. Colleagues describe him as motivated, goal-oriented, and savvy.

Laurent is passionate about entrepreneurship and the positive impact of technology on society. He shows a strong interest in innovations designed to help people overcome physical limitations, such as mobility or vision loss, and advocates for providing benevolent support to new entrepreneurs.

Unique fact: He successfully launched and built a new subsidiary in France, handling strategy, operations, team creation, and business development from the ground up.

Personality Overview

Strategic Planner

Results Focused

Risk-Accepting

They might take some time to make their mind up but once they do, they don't change it easily.  Reading between the lines and seeing beyond your words comes naturally to them. They exhibit a rare combination of being result-oriented but patient at the same time.

Topics They Care About

Automotive Innovation
His career is focused on the auto industry, and he recently promoted SightDrive, an innovative visual reporting solution for dealerships.
French Market Entry
He has direct experience setting up the French subsidiary for a Canadian company, building the strategy, operations, and client base from scratch.
Digital Lead Management
His background includes expertise in digital lead management, and he is currently focused on data-driven KPI solutions for dealership managers.

Media Appearances

Laurent has no verified media appearances

Work History

10-2023
Strategic Business Development Director at Snap-on Business Solutions
4-2021 - 9-2023
Business Unit Director at Snap-on Business Solutions
3-2018 - 4-2021
VP Sales and Operations France at RAPID RTC
1-2003 - 3-2018
European Brand Director and General Manager at Snap-on Business Solutions
8-1999 - 1-2003
Account Manager at ProQuest France

Education

10-1992 - 6-1995
Master's degree from Magistère Banque Finance

More Information

Social Presence :

Prographics :

Exp : 28 Location : La Garenne-Colombes, Île-de-France, France Job Level : Mid-senior Designation : Strategic Business Development Director at Snap-on Business Solutions
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Insights For Selling To Laurent

During A Call Or A Meeting

DO's

  • You can spend time on BANT (or other qualification methodology) but keep it to the point
  • Ask them at the end if they see a strong value prop in your product; expect an honest answer
  • Stick to your standard pitch and qualifying script, don't try to wing it

DONT's

  • Don't go over them unless you are left with no other option
  • Don't shy away from asking hard questions, but be extra polite
  • Avoid putting conscious effort into relationship-building

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Laurent is

  • Strong proof of impact and their conviction will matter the most, but they wouldn't want to act unilaterally either
  • Will you ever get a clear answer from Laurent

  • They will say no if they are not convinced but you will have to prompt them.

Insights For Deal Planning

    How fast (or slow) will Laurent move?

  • They will want to understand things well but can move fast once they have a clear picture.
  • Can Laurent take some risk or not?

  • They have good risk tolerance but are likely to think it through once or twice.

You And Laurent

Personality Compatibility


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