Laurent Serrano is the Chief Information Officer at Aroma-Zone, leading the companys technological evolution. With a history as CTO for startups and his own consultancy, he specializes in digital strategy, e-commerce, and microservices. He is currently focused on modernizing legacy systems and enhancing cybersecurity to support rapid growth.
Based on his professional affiliations and interests, Laurent shows a keen interest in the B2C beauty and wellness industry. He follows prominent brands in the space, including those known for their commitment to ethical and sustainable practices, such as B Corporations.
Unique fact: Laurent is spearheading initiatives at Aroma-Zone to leverage AI and data to automate processes and help "write the brands story. "
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