Laurent Serrano

Observer
DISC Type : ci

CIO at Aroma-Zone

Vanves, Île-de-France, France

Overview

Laurent Serrano is the Chief Information Officer at Aroma-Zone, leading the companys technological evolution. With a history as CTO for startups and his own consultancy, he specializes in digital strategy, e-commerce, and microservices. He is currently focused on modernizing legacy systems and enhancing cybersecurity to support rapid growth.

Based on his professional affiliations and interests, Laurent shows a keen interest in the B2C beauty and wellness industry. He follows prominent brands in the space, including those known for their commitment to ethical and sustainable practices, such as B Corporations.

Unique fact: Laurent is spearheading initiatives at Aroma-Zone to leverage AI and data to automate processes and help "write the brands story. "

Personality Overview

Value Driven

Example Seeker

Assertive

They are generally good communicators and can be hard to convince.  They can sound friendly and charming but can quickly change gears to become inquisitive and probing. They often ask many questions and rely heavily on information and documentation.

Topics They Care About

IT Legacy Modernization
Is currently managing the challenge of a significant technological legacy at Aroma-Zone, having recently completed a major website migration.
Cybersecurity Strategy
Considers cybersecurity a crucial and top priority, especially in a context of strong growth and increasing digital threats like deepfakes.
AI & Data Strategy
He is strategically focused on using data and artificial intelligence to drive growth, automate processes, and enhance brand storytelling at Aroma-Zone.

Media Appearances

Laurent has no verified media appearances

Work History

2-2022
CIO at Aroma-Zone
2-2019 - 7-2022
CTO at LimeLife by Alcone
2-2016 - 7-2022
CTO at Fast-Up Partners
1-2015 - 3-2016
CTO at WinMinute
9-2009 - 1-2016
CEO - CTO - Freelance at LSIC

Education

1997 - 1999
Education details unavailable from EPF Engineering School

More Information

Social Presence :

Prographics :

Exp : 27 Location : Vanves, Île-de-France, France Job Level : Leadership Designation : CIO at Aroma-Zone
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Insights For Selling To Laurent

During A Call Or A Meeting

DO's

  • Ask them questions to understand their needs better while staying affable
  • Build rapport, it will come handy to handle hard questions later
  • Persuade objectively how your product will help them achieve their goals

DONT's

  • Avoid making offhand commitments
  • Don’t rely excessively on your relationship with them to win the deal
  • Don’t try to rush them into a decision, provide all necessary information first

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Laurent is

  • Clear proof of product value matters to them, followed by others' testimonials and rapport.
  • Will you ever get a clear answer from Laurent

  • They are practical and friendly, don't expect a clear-cut response often.

Insights For Deal Planning

    How fast (or slow) will Laurent move?

  • They like to perform full analysis and can take time to make any decision.
  • Can Laurent take some risk or not?

  • They systematically evaluate all decisions and are unlikely to take many risks.

You And Laurent

Personality Compatibility


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