Tanay T.

Questioner
DISC Type : c

Vice President Information Technology, UK & North America at apetito UK

United Kingdom

Overview

Tanay T. is a senior IT executive responsible for technology transformation at apetito across the UK and North America. His career includes global IT leadership at Jaguar Land Rover and Kao Corporation. Holding an Executive MBA and a PMP certification, people who have worked with him describe him as dedicated, knowledgeable, and innovative.

He has driven IT strategy for major global brands across diverse sectors including automotive, beauty, retail, and food service.

Personality Overview

Not Easily Convinced

Value Seeker

Systematic

While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters.  They prefer to do thorough analysis of any situation. They are more likely than others to negotiate on pricing and terms.

Topics They Care About

IT Transformation
His current role at apetito and his professional headline both emphasize his focus on driving technology, process, and organizational IT transformation.
Global IT Strategy
He has held multiple global director and VP roles, developing IT strategy for major brands like Jaguar Land Rover, Kao Corporation, and Molton Brown.
Multi-channel Commerce
He has significant experience managing front-office solutions including eCommerce, digital marketing, and CRM for global consumer and retail companies.

Media Appearances

Tanay has no verified media appearances

Work History

4-2021
Vice President Information Technology, UK & North America at apetito UK
10-2019 - 3-2021
Global IT Director, Commercial Applications at Jaguar Land Rover
6-2015 - 10-2019
Senior IT Director, Global Consumer & Customer Applications & EMEA Lead at Kao Corporation
2-2006 - 5-2015
Vice President Information Technology, Global at Molton Brown
2000 - 2005
Vice President Information Technology at Boston Pizza International Inc

Education

2024 - 2026
Executive MBA from University of Warwick

More Information

Social Presence :

Prographics :

Exp : 25 Location : United Kingdom Job Level : Senior Designation : Vice President Information Technology, UK & North America at apetito UK
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Insights For Selling To Tanay

During A Call Or A Meeting

DO's

  • If you have a lower priced product compared to the competition, call out the same
  • Back up any claims with data and numbers
  • Emphasise more on facts and measurable benefits

DONT's

  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.
  • Don’t depend too much on anecdotal evidence, it reduces their confidence
  • Avoid rushing them, be polite and patient

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Tanay is

  • Confidence that the product provides ROI, effective pricing and process adherence matter the most to them.

  • Will you ever get a clear answer from Tanay

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Tanay move?

  • They can move at a reasonable pace while making their decisions if they have the necessary information.

  • Can Tanay take some risk or not?

  • They can take some risk if they are confident that they have analyzed the circumstances well.


You And Tanay

Personality Compatibility


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