Laurie Amiruddin

Critic
DISC Type : C

Vice President, Learning & Development at Kensington

Greater Toronto Area, Canada

Overview

Laurie has no verified overview

Personality Overview

Objective Thinker

ROI Driven

Critic

They like to take decisions independently and do not seek others' support often.  They prefer to analyze logically and value objective facts over emotions. It is very likely that they will negotiate pricing or other important terms.

Topics They Care About

Laurie has no verified topics they care about

Media Appearances

Laurie has no verified media appearances

Work History

9-2024
Vice President, Learning & Development at Kensington
2-2025
Program Advisor at The G. Raymond Chang School of Continuing Education at Toronto Metropolitan University
10-2023 - 9-2024
Vice President, Human Resources & Learning at Ensemble
10-2016 - 9-2023
Vice President, Education & Services at CSA Group
8-2015 - 10-2016
Director, Learning Services & Publishing at CSA Group

Education

MLIS from Western University
M.Ed. from Athabasca University

More Information

Social Presence :

Prographics :

Exp : 12 Location : Greater Toronto Area, Canada Job Level : Senior Designation : Vice President, Learning & Development at Kensington
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Insights For Selling To Laurie

During A Call Or A Meeting

DO's

  • Use phrases like ‘expect X% improvement’, ‘data clearly shows’ etc.
  • Don’t forget to mention how you compare to competition on both features and pricing
  • Be formal and objective, they will appreciate it more

DONT's

  • Avoid phrases like ‘trust me’, ‘others just love’ etc.
  • Avoid pushing them too much to involve other stakeholders unless it is critical
  • Don’t try to give too many examples of other users, they like to make their own decisions

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Laurie is

  • Proof of ROI, low pricing and objective proof points are the important factors for them.
  • Will you ever get a clear answer from Laurie

  • They do not mind saying no if they believe that it is the right decision.

Insights For Deal Planning

    How fast (or slow) will Laurie move?

  • Their decision-making is neither very fast nor very slow, they are somewhere in between.
  • Can Laurie take some risk or not?

  • They can take risks if their analysis shows that it would be worth it.

You And Laurie

Personality Compatibility


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