Laurie Lichko

Energizer
DISC Type : I

Consultant at Independent Marketing Consulting

Deerfield, Illinois, United States

Overview

Laurie has no verified overview

Personality Overview

Enthusiastic

Full Of Energy

Relationship Oriented

They excel at seeing the bigger picture, and the long-term impact of their decisions.  They are people oriented, friendly and like creating new connections. Unlike C or D types, they are vocal with their opinions but not so much with their questions.

Topics They Care About

Laurie has no verified topics they care about

Media Appearances

Laurie has no verified media appearances

Work History

2-2016
Consultant at Independent Marketing Consulting
9-2011 - 2-2016
Head of U.S. Marketing at Giovanni Rana
9-2010 - 7-2011
Director of Marketing, Jimmy Dean at Sara Lee
9-2008 - 9-2010
Director of Innovation at Sara Lee
5-2008 - 9-2008
Sr. Brand Manager, Jimmy Dean Innovation at Sara Lee

Education

BA from Vanderbilt University
MBA from Northwestern University - Kellogg School of Management

More Information

Social Presence :

Prographics :

Exp : 29 Location : Deerfield, Illinois, United States Job Level : Senior Designation : Consultant at Independent Marketing Consulting
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Insights For Selling To Laurie

During A Call Or A Meeting

DO's

  • Use phrases like ‘people will love’, ‘massive impact’ etc.
  • Do some small talk, ask them how things are going on their side
  • Share some stories about how you you have helped people in similar positions succeed

DONT's

  • Avoid cutting into their flow
  • Don’t be too formal, focus on building comfort and trust
  • Don’t be excessively objective, be a storyteller

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Laurie is

  • Relationship and trust can be vital with them, sometimes more than anything else.
  • Will you ever get a clear answer from Laurie

  • They are unlikely to say no directly, you have to make that decision yourself.

Insights For Deal Planning

    How fast (or slow) will Laurie move?

  • They are not the fastest decision makers, their friendly approach can give false positive signals.
  • Can Laurie take some risk or not?

  • They may take certain risks that they deem unlikely of personal repercussions.

You And Laurie

Personality Compatibility


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