Laurie McCullagh

Captain
DISC Type : SD

Partner at WSI Digital Marketing in Montreal

Montreal, Quebec, Canada

Overview

Laurie McCullagh is a Digital Marketing and AI Visibility Expert with over 20 years of experience as a Partner at WSI Digital Marketing. She also serves as President of the Board for the West Island of Montreal Chamber of Commerce. A graduate of Concordia University, colleagues describe her as knowledgeable and professional.

Deeply committed to her local community, Laurie is passionate about fostering a thriving business environment through networking and advocacy. Her entrepreneurial journey was motivated by a desire for a better work-life balance after the birth of her daughter, a value that continues to drive her personal and professional life.

She and her partner, Chris Murray, founded their WSI agency after their daughter was born to make a significant life change.

Personality Overview

Planner & Achiever

Long-Term Thinker

Dynamic But Sincere

They might take some time to make their mind up but once they do, they don't change it easily.  Reading between the lines and seeing beyond your words comes naturally to them. They are very professional in their approach and can weigh multiple perspectives together.

Topics They Care About

Local Business Advocacy
As President of the West Island of Montreal Chamber of Commerce, she actively works to strengthen the local business community through resources, networking, and support.
AI in Digital Marketing
Her professional focus and recent articles highlight the importance of adapting business marketing strategies to AI-powered search and evolving digital landscapes.
B2B Website Strategy
Specializes in helping B2B companies enhance their brand credibility and generate leads through award-winning web design, SEO, and conversion architecture.

Media Appearances

Laurie has no verified media appearances

Work History

Partner at WSI Digital Marketing in Montreal
9-2024
President of the Board of Directors at Chambre de Commerce de l'Ouest-de-l'Île de Mtl/West Island of Montreal Chamber of Commerce

Education

1986 - 1990
B. Business Administration from Concordia University

More Information

Social Presence :

Prographics :

Exp : 1 Location : Montreal, Quebec, Canada Job Level : N/A Designation : Partner at WSI Digital Marketing in Montreal
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Insights For Selling To Laurie

During A Call Or A Meeting

DO's

  • Ask them at the end if they see a strong value prop in your product; expect an honest answer
  • Focus on the results that your product produces, expect some strategic questions in return
  • Stick to your standard pitch and qualifying script, don't try to wing it

DONT's

  • Don't go over them unless you are left with no other option
  • Avoid putting conscious effort into relationship-building
  • Don't get into pricing discussions early on, steer conversation towards proven results

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Laurie is

  • Strong proof of impact and their conviction will matter the most, but they wouldn't want to act unilaterally either
  • Will you ever get a clear answer from Laurie

  • They will say no if they are not convinced but you will have to prompt them.

Insights For Deal Planning

    How fast (or slow) will Laurie move?

  • They will want to understand things well but can move fast once they have a clear picture.
  • Can Laurie take some risk or not?

  • They have good risk tolerance but are likely to think it through once or twice.

You And Laurie

Personality Compatibility


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