Sabrina Prioletta

Sharpshooter
DISC Type : CD

Consultant at BDC

Montreal, Quebec, Canada

Overview

Sabrina Prioletta is a Brand and Communication Strategist with over 20 years of experience managing campaigns for global brands like adidas and Molson. As the founder of SIVA Marketing and a consultant for BDC, she specializes in brand identity and corporate training. People often describe her as insightful, empathetic, intelligent, and generous.

Fueled by a passion for self-expression, Sabrinas mission is to help people and brands be seen, heard, and understood. She credits her parents, both teachers, for instilling a drive to succeed from an early age. This drive led her to found her own consultancy after more than 15 years in the corporate world.

She is also a TEDx Speaking Coach and uses Archetypes, based on Jungian psychology, to help brands discover their core identity.

Personality Overview

Fast But Analytical

Precise But Practical

Thorough Evaluator

They respond better to strong and respectful interactions.  They are not always relationship oriented. They like to move fast and expect the same from others.

Topics They Care About

Brand Identity
Her entire career is built around crafting authentic brand identities for businesses, using unique methodologies like Archetype Analysis to define a brand's voice and culture.
Leadership Communication
As a certified Dale Carnegie trainer and speaker, she is passionate about teaching leaders how to communicate effectively, inspire action, and deliver impactful messages.
Entrepreneurial Journey
After 15+ years in corporate roles, she founded SIVA Marketing, a story she shares in talks to empower other entrepreneurs and business leaders.

Media Appearances

Sabrina has no verified media appearances

Work History

8-2019
Consultant at BDC
10-2012
Brand & Communication Strategist, Speaker & Trainer at SIVA Marketing
5-2015 - 12-2023
Certified Trainer at Dale Carnegie Training
8-2011 - 8-2012
Marketing Director - Brand at The Montreal Gazette - Postmedia Network Inc.
8-2010 - 1-2011
Brand Manager - MOLSON M at Molson Coors Canada

Education

1997 - 2001
B.Comm from Concordia University
1995 - 1997
D.E.C. from Champlain College Saint-Lambert

More Information

Social Presence :

Prographics :

Exp : 14 Location : Montreal, Quebec, Canada Job Level : Mid-senior Designation : Consultant at BDC
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Insights For Selling To Sabrina

During A Call Or A Meeting

DO's

  • Use phrases like ‘it’s your decision’, ‘strategic impact’ etc.
  • When negotiating terms, help them build an impression that they are the ones calling the shots
  • Be respectful but crisp

DONT's

  • Do not hesitate from asking counter questions, just avoid challenging their authority
  • Don’t take too much time in sending them information if they ask for any
  • Avoid being too verbose

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Sabrina is

  • Conviction around the impact matters the most to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Sabrina

  • If they decide not to use your product, they will say no clearly.

Insights For Deal Planning

    How fast (or slow) will Sabrina move?

  • They can reach decisions fairly quickly if they are convinced.
  • Can Sabrina take some risk or not?

  • They don’t mind risks but can be quite binary about them.

You And Sabrina

Personality Compatibility


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