Lawrence Franklin

Energizer
DISC Type : I

Retirement at Career Break

Holmfirth, England, United Kingdom

Overview

Lawrence is a leader in engineering projects and operations with extensive experience in high-integrity control and safety systems for the oil, gas, and nuclear sectors. A graduate of Sheffield Hallam University, he progressed to Managing Director at Cetix Ltd. Colleagues describe him as a "highly competent, " "knowledgeable, " and "effective business leader. "

After a long and successful career, Lawrence has recently retired and is now on a career break. He has previously led teams and managed commercial, contractual, and financial aspects of engineering solutions and services, indicating a deep commitment to his professional life.

He uses the headline "Former control systems legend" to describe himself.

Personality Overview

Relationship Oriented

Imaginative

Informal

They excel at seeing the bigger picture, and the long-term impact of their decisions.  Unlike C or D types, they are vocal with their opinions but not so much with their questions. They are not always early adopters but can be pursuaded by leveraging strong relationships.

Topics They Care About

Control & Safety Systems
His entire career has focused on providing high-integrity control and safety systems to critical industries like oil, gas, renewables, and nuclear power.
Engineering Leadership
As a former Managing and Operations Director, he focused on growing his business by developing and recruiting quality staff to ensure excellence of service.
Complex Project Management
Has a strong background in managing large, complex, and profitable engineering projects, particularly within the UK nuclear industry.

Media Appearances

Lawrence has no verified media appearances

Work History

4-2025
Retirement at Career Break
12-2011 - 3-2025
Managing Director at Cetix Ltd
8-2011 - 12-2011
Operations Director at Cetix Ltd
1-2011 - 7-2011
Senior Project Manager at Sulzer
8-2007 - 7-2010
Divisional Director at CSE Controls

Education

1982 - 1986
BSc (hons) from Sheffield Hallam University
1980 - 1981
Physics from University of Leicester

More Information

Social Presence :

Prographics :

Exp : 39 Location : Holmfirth, England, United Kingdom Job Level : N/A Designation : Retirement at Career Break
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Insights For Selling To Lawrence

During A Call Or A Meeting

DO's

  • Be friendly and entertaining in your conversation
  • Talk about their team and how your product will help them do things better and easier
  • Do some small talk, ask them how things are going on their side

DONT's

  • Don’t be excessively objective, be a storyteller
  • Don’t push them to make a decision too fast, let them get comfortable first
  • Avoid ifs and buts, don’t talk too much about the risks etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Lawrence is

  • Relationship and trust can be vital with them, sometimes more than anything else.
  • Will you ever get a clear answer from Lawrence

  • They are unlikely to say no directly, you have to make that decision yourself.

Insights For Deal Planning

    How fast (or slow) will Lawrence move?

  • They are not the fastest decision makers, their friendly approach can give false positive signals.
  • Can Lawrence take some risk or not?

  • They can take certain risks that are unlikely to have personal consequences.

You And Lawrence

Personality Compatibility


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