Lawrence Horton is the fourth-generation owner of Hortons, a family-run lighting and home goods store. He has successfully steered the 125-year-old business through significant market changes, emphasizing specialized products and customer service to thrive against larger competitors.
Lawrence runs a family business that was founded in 1896, making him the fourth generation to lead the company.
Lawrence Horton
Redmond, Oregon, United States
Overview
Topics They Care About
Family Business Legacy
As the fourth-generation owner, he is deeply invested in continuing the legacy and history of his family's 125-year-old company.
Retail Adaptation
He has successfully navigated market shifts by evolving the business from hardware to a specialized lighting and home goods retailer to compete with larger stores.
Customer Experience
He emphasizes the importance of a knowledgeable staff and excellent customer service as a key differentiator in the modern retail environment.
Media Appearances
Work History
Lawrence has no verified job history
Education
Lawrence has no verified education history
More Information
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Location : Redmond, Oregon, United States
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