Lawrence Trist in

Lawrence Trist

Commander · DISC type D
Interim Sales Director Savoury Snacking at Valeo Foods Group
📍 Manuden, England, United Kingdom

Lawrence is a results-focused FMCG business leader with a proven track record in business growth, turnarounds, and building high-performing teams. A graduate of The Manchester Metropolitan University, he is often described by colleagues as supportive, collaborative, and insightful.

He has publicly shared his perspective on age discrimination in the professional world, advocating for the value that experienced candidates over 50 bring to a company.

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Experience
30 Years
Current Role
Interim Sales Director Savoury Snacking
Location
Manuden, England, United Kingdom
Personality Overview

How Lawrence shows up

Decisive
Candid & Clear
Strong-Willed

They like to move fast and expect the same from others. They respond better to strong and respectful interactions. They prefer to be the ones controlling the conversation or defining the terms.

Priorities

Topics Lawrence cares about

FMCG Commercial Strategy
He believes many FMCG manufacturers have a commercial focus problem, not a product problem, and that strategy is key to unlocking growth.
Sales Team Turnaround
He has direct experience transforming sales teams, shifting mindsets, and improving performance, as demonstrated in his interim role at Valeo Foods Group.
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Career

Work history

5-2023 - 9-2025
Interim Sales Director Savoury Snacking
Valeo Foods Group
4-2022 - 12-2022
Business Development Director
itim Group plc
5-2021 - 3-2022
Channels Lead at allwyn UK
Allwyn
2-2021 - 2-2024
Business Advisor
The Cultured Collective
11-2020
Commercial consultancy
Hollrist Ltd
In the press

Media appearances

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Education
1990 - 1994
BA (Hons) Retail Marketing
The Manchester Metropolitan University
1984 - 1989
O'Levels and A'Levels
Downside School
Social presence
in
Behavioral profile

DISC profile (public)

D

Dominance (D)

Dominance (D) reflects how goal and task oriented a person is, and their ability to accomplish results irrespective of how demanding the circumstances might be. Those scoring high tend to be motivated by winning, competition, and success.

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