⚡️Layla Masri⚡️

Trailblazer
DISC Type : ID

VP Customer and Product Intelligence, AI Strategy and Adoption at Higher Logic

Alexandria, Virginia, United States

Overview

Layla Masri is a marketing executive and AI evangelist with over 25 years of experience shaping campaigns for global brands like Apple and National Geographic. As VP of AI Strategy at Higher Logic, she leads efforts to innovate customer engagement. She holds a BA from the University of Maryland and is described as a creative, dynamic, and people-first leader.

Outside of her tech-focused career, Layla is dedicated to her local community. During the pandemic, she and her husband started "Loaves of Love, " a personal project to bake and deliver fresh bread weekly to a local church food pantry. She is also passionate about intuitive user interface design in her daily life.

As creative director of Booz Allens Innovation Center, she was the lead operator for the labs Boston Dynamics Spot robot dog.

Personality Overview

Informal

Achievement-Oriented

Persuasive

A combination of speed and relationship gets the best response from them.  They will fight for you if they come to believe in you. They prefer to ensure that they are in control of the situation.

Topics They Care About

AI Strategy & Adoption
Her current role at Higher Logic and previous roles at Booz Allen Hamilton are focused on AI strategy, adoption, and evangelism to revolutionize customer engagement and business solutions.
Creative Storytelling
A consistent theme over her 25-year career, she specializes in blending captivating narratives with compelling visuals for iconic global brands.
Customer Experience
Her work involves championing user-centered design and improving the customer journey, reflected in both her professional roles and personal posts about UI/UX frustrations.

Media Appearances

⚡️Layla has no verified media appearances

Work History

8-2025
VP Customer and Product Intelligence, AI Strategy and Adoption at Higher Logic
4-2024 - 8-2025
Creative Director and Chief Marketing Officer, Health AI at Booz Allen Hamilton
6-2021 - 4-2024
Creative Director, The Helix, Booz Allen's Center for Innovation at Booz Allen Hamilton
3-2020 - 2-2021
Vice President, Digital Innovation at Yes& Agency
2-1997 - 2-2020
Chief Executive Officer at Bean Creative | Web, Mobile + Interactive Design

Education

1990 - 1994
BA from University of Maryland

More Information

Social Presence :

Prographics :

Exp : 28 Location : Alexandria, Virginia, United States Job Level : Senior Designation : VP Customer and Product Intelligence, AI Strategy and Adoption at Higher Logic
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Insights For Selling To ⚡️Layla

During A Call Or A Meeting

DO's

  • Address your competition clearly and confidently
  • Keep your pitch focused on the impact but nurture the relationship too
  • Use phrases like ‘your decision will’, ‘you will impact’ etc.

DONT's

  • Don't make any commitments that you might not be able to fulfill
  • Don’t force involvement of other stakeholders unless it is critical
  • Do not look like someone who doesn’t know what they are talking about

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with ⚡️Layla is

  • Relationship and product conviction matter equally, followed by a sense of achievement.
  • Will you ever get a clear answer from ⚡️Layla

  • If they are not convinced, they will say no though in a friendly way.

Insights For Deal Planning

    How fast (or slow) will ⚡️Layla move?

  • They can reach decisions quickly if they develop trust and confidence in the product.
  • Can ⚡️Layla take some risk or not?

  • If necessary, they will be ready to take risks.

You And ⚡️Layla

Personality Compatibility


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