⚡️Layla Masri⚡️ in

⚡️Layla Masri⚡️

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VP Customer and Product Intelligence, AI Strategy and Adoption at Higher Logic
📍 Alexandria, Virginia, United States

Layla Masri is a marketing executive and AI evangelist with over 25 years of experience shaping campaigns for global brands like Apple and National Geographic. As VP of AI Strategy at Higher Logic, she leads efforts to innovate customer engagement. She holds a BA from the University of Maryland and is described as a creative, dynamic, and people-first leader.

Outside of her tech-focused career, Layla is dedicated to her local community. During the pandemic, she and her husband started "Loaves of Love, " a personal project to bake and deliver fresh bread weekly to a local church food pantry. She is also passionate about intuitive user interface design in her daily life.

As creative director of Booz Allens Innovation Center, she was the lead operator for the labs Boston Dynamics Spot robot dog.

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Experience
28 Years
Current Role
VP Customer and Product Intelligence, AI Strategy and Adoption
Job Level
Senior
Location
Alexandria, Virginia, United States
Personality Overview

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Priorities

Topics ⚡️Layla cares about

AI Strategy & Adoption
Her current role at Higher Logic and previous roles at Booz Allen Hamilton are focused on AI strategy, adoption, and evangelism to revolutionize customer engagement and business solutions.
Creative Storytelling
A consistent theme over her 25-year career, she specializes in blending captivating narratives with compelling visuals for iconic global brands.
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Career

Work history

8-2025
VP Customer and Product Intelligence, AI Strategy and Adoption
Higher Logic
4-2024 - 8-2025
Creative Director and Chief Marketing Officer, Health AI
Booz Allen Hamilton
6-2021 - 4-2024
Creative Director, The Helix, Booz Allen's Center for Innovation
Booz Allen Hamilton
3-2020 - 2-2021
Vice President, Digital Innovation
Yes& Agency
2-1997 - 2-2020
Chief Executive Officer
Bean Creative | Web, Mobile + Interactive Design
In the press

Media appearances

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Education
1990 - 1994
BA
University of Maryland
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

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