Lea Bryden, ICD.D

Evaluator
DISC Type : sdc

Chief Executive Officer at Medical Society of Prince Edward Island

Charlottetown, Prince Edward Island, Canada

Overview

Lea Bryden is the CEO of the Medical Society of Prince Edward Island, where she leads physician representation with the government. An accomplished healthcare executive with a background in citizen engagement, she has tripled the organizations revenue and service offerings. She holds an ICD. D designation from the University of Torontos Rotman School of Management.

Away from work, Lea is a passionate advocate for a physically active life and is a self-described "gym and pool rat. " A former competitive swimmer, she centers her life around her extended family and focuses on maintaining balance. She has also served in volunteer leadership roles with the United Way.

Interesting fact: Her leadership DNA is shaped by her life in competitive sport as an athlete, parent, and volunteer.

Personality Overview

Fast But Analytical

Thorough Evaluator

Hard To Convince

They focus on the results, but can still be quite procedural and analytical about how to get there  They have a unique set of diverse traits where they are decisive and methodical but can sometimes be extra cautious and skeptical They are not very likely to become strong advocates of your product or service

Topics They Care About

Association Governance
Emphasizes the importance of a healthy CEO-board relationship for organizational performance and completed the Directors Education Program at Rotman.
Physician Advocacy
As CEO of a medical society, she is deeply involved in representing physician interests in matters like EMR functionality and health system resource planning.
Health System Reform
Actively participates in shaping healthcare by contributing to reports and forums on health system capacity, medical education expansion, and service delivery models.

Media Appearances

Meet Our Team – Medical Society of Prince Edward Island. Featured in Medical Society of Prince Edward Island (official website)

See Now

MSPEI presents at International Conference on Physician Health. Featured in Medical Society of Prince Edward Island – News Post

See Now

Work History

1-2014
Chief Executive Officer at Medical Society of Prince Edward Island

Education

Directors Education Progam from University of Toronto - Rotman School of Management

More Information

Social Presence :

Prographics :

Exp : 12 Location : Charlottetown, Prince Edward Island, Canada Job Level : Leadership Designation : Chief Executive Officer at Medical Society of Prince Edward Island
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Insights For Selling To Lea

During A Call Or A Meeting

DO's

  • Showcase your competitive superiority clearly when possible or address it at the minimum
  • Use phrases like ‘the ROI of this’, ‘X% more’ etc.
  • Keep a professional, business-like approach; especially if you tend to get informal quickly

DONT's

  • Avoid too much small talk, just a few formal pleasantries should be fine
  • Don’t focus on relationship, focus purely on the merit of your product
  • Avoid inviting them for any social interactions until you have built some rapport with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Lea is

  • ROI matters the most to them, followed by process and finally proof of results
  • Will you ever get a clear answer from Lea

  • They might hesitate a little, but will go ahead and say no when necessary (or asked)

Insights For Deal Planning

    How fast (or slow) will Lea move?

  • They are unlikely to move very fast, especially when it comes to new products or services
  • Can Lea take some risk or not?

  • They have relatively low risk-appetite and are not very likely to go for something unproven and risky

You And Lea

Personality Compatibility


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