Leandro Lima

Visionary
DISC Type : Ds

IT Senior Director - Data & Analytics & Customer Success at Procter & Gamble

São Paulo, Brazil

Overview

Leandro is a digital transformation executive with over 15 years of experience, currently serving as the Chief Data Officer for Latin America at P&G. He also leads the Global Data Engineering and Customer Success organizations. He holds a Bachelors degree from USP and a Master of Data Engineering from FIAP.

He has a strong global perspective, having lived and managed multicultural teams across Latin America, Central Europe, and North America. A recent trip to Poland highlights his commitment to connecting with his global engineering team in person, emphasizing the value of personal reconnection.

Unique fact: He questions the blind faith in being "data-driven, " arguing that decisions are only as safe as the context and governance surrounding the data.

Personality Overview

Objective Evaluator

Direct & Assertive

Goal-Oriented

They might take some time to make their mind up but once they do, they don't change it easily.  Reading between the lines and seeing beyond your words comes naturally to them. They are very professional in their approach and can weigh multiple perspectives together.

Topics They Care About

Data Governance
Believes data-driven decisions are unsafe without proper context and governance, viewing data as the start of a query, not the final answer.
Unified Data Platforms
He has noted the core issue many companies face with fragmented data approaches, where different departments use disparate tools like Python, Excel, and various other applications.
Global Team Leadership
Emphasizes the importance of in-person connection with his global teams, as shown by his recent work trip to Poland to connect with his data and AI leadership.

Media Appearances

Leandro has no verified media appearances

Work History

10-2024
IT Senior Director - Data & Analytics & Customer Success at Procter & Gamble
11-2022 - 10-2024
IT Senior Director - Data & Analytics at Procter & Gamble
1-2021 - 11-2022
IT Director - Global Data & Analytics at Procter & Gamble
1-2011 - 8-2013
IT Program Manager at International Paper
3-2009 - 12-2010
Automated Test Developer at Microsoft

Education

2007 - 2010
Bachelor from USP - Universidade de São Paulo
2018 - 2019
Master of Data Engineering from FIAP

More Information

Social Presence :

Prographics :

Exp : 10 Location : São Paulo, Brazil Job Level : Senior Designation : IT Senior Director - Data & Analytics & Customer Success at Procter & Gamble
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Insights For Selling To Leandro

During A Call Or A Meeting

DO's

  • Ask them at the end if they see a strong value prop in your product; expect an honest answer
  • During followups, use phone or text if needed, they should be fine
  • Stick to your standard pitch and qualifying script, don't try to wing it

DONT's

  • Avoid putting conscious effort into relationship-building
  • Don't go over them unless you are left with no other option
  • Don't get into pricing discussions early on, steer conversation towards proven results

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Leandro is

  • Strong proof of impact and their conviction will matter the most, but they wouldn't want to act unilaterally either
  • Will you ever get a clear answer from Leandro

  • They will say no if they are not convinced but you will have to prompt them.

Insights For Deal Planning

    How fast (or slow) will Leandro move?

  • They will want to understand things well but can move fast once they have a clear picture.
  • Can Leandro take some risk or not?

  • They have good risk tolerance but are likely to think it through once or twice.

You And Leandro

Personality Compatibility


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