Leanne McKenna

Pioneer
DISC Type : dis

Strategic Campaigns Director at CBI (Confederation of British Industry)

London, England, United Kingdom

Overview

Leanne has no verified overview

Personality Overview

Driven But Considerate

Friendly But Fast

Dynamic But Sincere

They have the unique ability to win both love and respect from their team (or outsiders)  If they are convinced, they can become very strong champions for your product They combine a unique set of diverse traits where they are fast and friendly but can slow down to be thorough when needed

Topics They Care About

Leanne has no verified topics they care about

Media Appearances

Leanne has no verified media appearances

Work History

10-2022
Strategic Campaigns Director at CBI (Confederation of British Industry)
2-2018 - 10-2022
Head Of Marketing Operations at CBI (Confederation of British Industry)
10-2016 - 1-2018
Head of Marketing and Customer Experience at Victoria Gate Casino
4-2014 - 9-2016
Strategic Brand Manager at Asda
4-2012 - 4-2014
Senior Product Manager - Credit Card and New Ventures at Asda

Education

1991 - 1996
A Levels from Intake High School
1991 - 1996
GCSE from Intake High School

More Information

Social Presence :

Prographics :

Exp : 23 Location : London, England, United Kingdom Job Level : Mid-senior Designation : Strategic Campaigns Director at CBI (Confederation of British Industry)
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Insights For Selling To Leanne

During A Call Or A Meeting

DO's

  • During followups, use calls or text if needed, they should be fine
  • Ask them for a lunch or coffee once some rapport has been established
  • Use phrases like ‘your decision will’, ‘you will impact’ etc.

DONT's

  • Don’t be very informal during the early interactions even if they are being so themselves
  • Don’t hesitate from asking questions or pushing them, but take a formal approach
  • Avoid focusing only on the product or its ROI, keep building trust subtly

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Leanne is

  • Nothing less than a strong combination of proof of results, relationship and high levels of professionalism is effective with them.
  • Will you ever get a clear answer from Leanne

  • They can say no while staying friendly, but can also be pursuaded to reconsider

Insights For Deal Planning

    How fast (or slow) will Leanne move?

  • They are generally fast movers and can take quick decisions
  • Can Leanne take some risk or not?

  • They have high risk-appetite but can get ahead of themselves once in a while. Observe carefully

You And Leanne

Personality Compatibility


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