Lee Abrahams

Trailblazer
DISC Type : ID

Head of Digital Delivery at Travelodge Hotels Limited

Biggleswade, England, United Kingdom

Overview

Lee Abrahams is the Head of Digital Delivery at Travelodge Hotels Limited, leveraging extensive experience in agile leadership from his time at Sky and ASOS. A graduate of Loughborough University, he excels at managing global rollouts and technical teams. Colleagues frequently describe him as transparent, honest, and calm under pressure.

Outside of work, Lee is a dedicated husband who actively supports his wifes small business. He prioritizes his well-being by engaging in physical activities like combat sports training, which he uses as a healthy outlet for stress relief and to maintain a balanced life.

He once spent three hours holding pads for a workout, finding it to be a highly effective way to relieve stress.

Personality Overview

Assertive

Informal

Charismatic

They are charming and have the ability to align others behind their decisions.  They do not mind taking risks and can make hard decisions, if necessary. They are more likely to be open to unproven but exciting technologies.

Topics They Care About

Agile Delivery
A core focus throughout his career, holding senior agile delivery roles at Sky, ASOS, and Origami where he utilized both Scrum and Kanban methodologies.
Digital Leadership
His career demonstrates a clear progression into senior leadership, having line-managed senior technical product managers, developers, and scrum masters.
Supporting Small Business
Showed his passion for small business by publicly sharing his lengthy battle with Google over a fraudulent review impacting his wife's company.

Media Appearances

Lee has no verified media appearances

Work History

9-2024
Head of Digital Delivery at Travelodge Hotels Limited
9-2023 - 9-2024
Agile Delivery Lead at Sky
10-2019 - 8-2023
Agile Delivery Manager at Origami
5-2019 - 10-2019
Agile Delivery Manager - Global Rollout at ASOS.com
6-2018 - 5-2019
Agile Delivery Manager - Digital Asset Management at ASOS.com

Education

2010 - 2013
Bachelor's degree from Loughborough University
2002 - 2009
Education details unavailable from Sandringham School

More Information

Social Presence :

Prographics :

Exp : 10 Location : Biggleswade, England, United Kingdom Job Level : Mid-senior Designation : Head of Digital Delivery at Travelodge Hotels Limited
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Insights For Selling To Lee

During A Call Or A Meeting

DO's

  • Ask them for a lunch or coffee once some rapport has been established
  • Build a trustworthy relationship while keeping the product center-stage
  • Keep your pitch focused on the impact but nurture the relationship too

DONT's

  • Avoid unnecessary negativity or slowness
  • Don’t hesitate from asking them how they truly feel about your product
  • Don’t hesitate from asking questions or pushing them, but take a friendly approach

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Lee is

  • Relationship and product conviction matter equally, followed by a sense of achievement.
  • Will you ever get a clear answer from Lee

  • If they are not convinced, they will say no albeit in a friendly manner.


Insights For Deal Planning

    How fast (or slow) will Lee move?

  • If you earn their trust and they develop faith in the product, they can make decisions quickly.
  • Can Lee take some risk or not?

  • They can take risks if necessary.

You And Lee

Personality Compatibility


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