Toyokazu Yamaguchi, MBA, EMP

Examiner
DISC Type : cs

President & CEO at American Katerra,LLC

San Antonio, Texas Metropolitan Area, United States

Overview

Toyokazu Yamaguchi is the President & CEO of American Katerra, LLC, and CEO of Japan-based Yamaguchi Heavy Industries. He is leading a U. S. expansion in San Antonio focused on sustainable steel fabrication through advanced technology. He holds an MBA from Kyoto University of Advanced Science and graduated from the University of Tokyo.

He places a high value on personal and professional relationships, often expressing gratitude publicly to partners and colleagues. He believes that meeting people is a "Kiseki" or miracle, indicating a philosophical appreciation for the connections he builds in business and life.

Unique fact: He draws a distinction between two Japanese words for "miracle, " viewing significant encounters not just as mysterious events, but as fated ones.

Personality Overview

Tough To Convince

Status Quo Seeker

Process Oriented

They tend to have clarity about their needs and constraints, and are unlikely to over-promise.  They are always well-planned and adopt a systematic approach. Being observant comes to them naturally.

Topics They Care About

Sustainable Manufacturing
His company, American Katerra, focuses on green steel, carbon management, and using Life Cycle Assessments to reduce environmental impact in the steel fabrication industry.
Industrial Technology
He is actively implementing advanced technologies such as AI, IoT, robotics, and Building Information Modeling (BIM) to modernize manufacturing processes in his companies.
Global Business Expansion
He is spearheading the international growth of a long-established Japanese company by founding its U. S. subsidiary, American Katerra, in Texas.

Media Appearances

Toyokazu has no verified media appearances

Work History

10-2024
President & CEO at American Katerra,LLC
4-2003
Representative Director & CEO at Yamaguchi Heavy Industries, Ltd.

Education

University of Tokyo from The University of Tokyo
Master of Business Administration - MBA from Kyoto University of Advanced Science Graduate

More Information

Social Presence :

Prographics :

Exp : 22 Location : San Antonio, Texas Metropolitan Area, United States Job Level : Leadership Designation : President & CEO at American Katerra,LLC
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Insights For Selling To Toyokazu

During A Call Or A Meeting

DO's

  • First of all, focus on building their confidence by sharing examples, case studies etc.
  • Expect them to be slow and cautious, encourage them to ask more questions
  • Spend time addressing concerns around risk and change, they will have them even if they don't express them

DONT's

  • Don't be very accepting if that is your natural style, stay firm
  • Don't push them too hard to make fast decisions, give them time
  • Avoid getting into storytelling mode, especially when they ask specific questions

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Toyokazu is

  • For them, low risk and acceptance by others are very important, followed by proof of ROI.
  • Will you ever get a clear answer from Toyokazu

  • They don’t say no often, they push out the decisions or keep going around in circles.

Insights For Deal Planning

    How fast (or slow) will Toyokazu move?

  • They do not like to take decisions in a hurry, so they could be slow in making their mind up.
  • Can Toyokazu take some risk or not?

  • They are low on risk-appetite and prefer to make informed decisions.

You And Toyokazu

Personality Compatibility


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