Lee Ashelford

Observer
DISC Type : ic

Director of Marketing - eCommerce & Merchandising at Taylor & Francis Group

Ditchingham, England, United Kingdom

Overview

Lee has no verified overview

Personality Overview

Curious

Example Seeker

Value Driven

They often ask many questions and rely heavily on information and documentation.  They can sound friendly and charming but can quickly change gears to become inquisitive and probing. They are generally strong communicators and are not easy to convince.

Topics They Care About

Lee has no verified topics they care about

Media Appearances

Lee has no verified media appearances

Work History

5-2022
Director of Marketing - eCommerce & Merchandising at Taylor & Francis Group
1-2020 - 7-2022
Head Of Merchandising at Taylor & Francis Group
6-2016 - 3-2019
International Territory Merchandising Manager at Debenhams
6-2015 - 6-2016
Subject Matter Expert at Debenhams
4-2010 - 6-2015
Internet trading manager at Debenhams

Education

Lee has no verified education history

More Information

Social Presence :

Prographics :

Exp : 34 Location : Ditchingham, England, United Kingdom Job Level : Mid-senior Designation : Director of Marketing - eCommerce & Merchandising at Taylor & Francis Group
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Insights For Selling To Lee

During A Call Or A Meeting

DO's

  • Help them realize that there is no personal risk in making this decision
  • Be prepared for a lot of questions, answer them objectively
  • Use phrases like ‘clear proof that’, ‘data shows’ etc.

DONT's

  • Don’t brush off any concerns, take all questions seriously
  • Don’t rely excessively on your relationship with them to win the deal
  • Don’t be too objective but make sure to pad your storytelling with data points

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Lee is

  • Clear proof of product value matters to them, followed by others' testimonials and rapport.
  • Will you ever get a clear answer from Lee

  • They are practical yet friendly, don’t expect a clear no very often.

Insights For Deal Planning

    How fast (or slow) will Lee move?

  • They like to analyze well and can take their time to reach any decisions.
  • Can Lee take some risk or not?

  • They systematically evaluate all decisions and are unlikely to take many risks.

You And Lee

Personality Compatibility


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