Lee Brody
Trailblazer · DISC type IDLee Brody is the Co-Founder of Openly Gray, a firm specializing in marketing to the 50+ demographic. His extensive background includes roles at Ketchum, Weber Shandwick, and Publicis, and he holds a BA from the University of Pittsburgh. Colleagues describe him as strategic, creative, and results-oriented.
He is focused on what he terms the "Gray Market, " a consumer group controlling over $8 trillion in wealth which he believes has been historically invisible to marketers.
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They are more likely to accept new and exciting technologies. If they come to believe in your value proposition, they will be your champion. They are charming and can persuade others to support their decisions.
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Influence (I)
Influence (I) reflects the degree to which a person prefers to work by influencing or persuading others. Those scoring high tend to be people oriented, motivated by social recognition and building relationships.
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