Lee Brody

Trailblazer
DISC Type : ID

Co-Founder/President at Openly Gray

Greater Pittsburgh Region, United States

Overview

Lee Brody is the Co-Founder of Openly Gray, a firm specializing in marketing to the 50+ demographic. His extensive background includes roles at Ketchum, Weber Shandwick, and Publicis, and he holds a BA from the University of Pittsburgh. Colleagues describe him as strategic, creative, and results-oriented.

He is focused on what he terms the "Gray Market, " a consumer group controlling over $8 trillion in wealth which he believes has been historically invisible to marketers.

Personality Overview

Values Relationships

Charismatic

Informal

They are more likely to accept new and exciting technologies.  If they come to believe in your value proposition, they will be your champion. They are charming and can persuade others to support their decisions.

Topics They Care About

Gray Market Marketing
He co-founded Openly Gray to help brands target the affluent and influential 50+ consumer demographic, which he notes controls 80% of all wealth.
Beverage Brand Building
He has deep C-level experience growing beverage brands, having co-founded "the drinkable company" and served as CMO for Sweet Leaf Tea Co.
Authentic Advertising
He believes authenticity is crucial for sales and that many brands have a dysmorphic, inaccurate vision of their target consumers.

Media Appearances

Openly Gray® Names Richard Bell CEO as Marketers Confront Their Most Expensive Blind Spot. Featured in PR Newswire

See Now

Work History

7-2024
Co-Founder/President at Openly Gray
2022
Co-Founder at the drinkable company
2019
Principal Advisor, President at BGC Strategies LLC
2016 - 2019
Chief Marketing Officer, Co-Founder, Director at Sweet Leaf Tea Co.
2013 - 2016
Chief Marketing Officer at Splash Beverage Group Inc.

Education

Bachelor of Arts - BA from University of Pittsburgh

More Information

Social Presence :

Prographics :

Exp : 29 Location : Greater Pittsburgh Region, United States Job Level : Senior Designation : Co-Founder/President at Openly Gray
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Insights For Selling To Lee

During A Call Or A Meeting

DO's

  • Address your competition clearly and confidently
  • Ask them for a lunch or coffee once some rapport has been established
  • Use phrases like ‘your decision will’, ‘you will impact’ etc.

DONT's

  • Don’t hesitate from asking questions or pushing them, but take a friendly approach
  • Don’t force involvement of other stakeholders unless it is critical
  • Avoid unnecessary negativity or slowness

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Lee is

  • Relationship and product conviction matter equally, followed by a sense of achievement.
  • Will you ever get a clear answer from Lee

  • If they are not convinced, they will say no though in a friendly way.

Insights For Deal Planning

    How fast (or slow) will Lee move?

  • If you earn their trust and they develop faith in the product, they can make decisions quickly.
  • Can Lee take some risk or not?

  • If necessary, they will be ready to take risks.

You And Lee

Personality Compatibility


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