Lee Brody in

Lee Brody

Login to view DISC.
Co-Founder/President at Openly Gray
📍 Greater Pittsburgh Region, United States

Lee Brody is the Co-Founder of Openly Gray, a firm specializing in marketing to the 50+ demographic. His extensive background includes roles at Ketchum, Weber Shandwick, and Publicis, and he holds a BA from the University of Pittsburgh. Colleagues describe him as strategic, creative, and results-oriented.

He is focused on what he terms the "Gray Market, " a consumer group controlling over $8 trillion in wealth which he believes has been historically invisible to marketers.

Read the full overview →
Experience
29 Years
Current Role
Co-Founder/President
Job Level
Senior
Location
Greater Pittsburgh Region, United States
Personality Overview

How Lee shows up

Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

Login to view personality overview.
Priorities

Topics Lee cares about

Gray Market Marketing
He co-founded Openly Gray to help brands target the affluent and influential 50+ consumer demographic, which he notes controls 80% of all wealth.
Beverage Brand Building
He has deep C-level experience growing beverage brands, having co-founded "the drinkable company" and served as CMO for Sweet Leaf Tea Co.
+4 more topics Login to view topics
Career

Work history

7-2024
Co-Founder/President
Openly Gray
2022
Co-Founder
the drinkable company
2019
Principal Advisor, President
BGC Strategies LLC
2016 - 2019
Chief Marketing Officer, Co-Founder, Director
Sweet Leaf Tea Co.
2013 - 2016
Chief Marketing Officer
Splash Beverage Group Inc.
In the press

Media appearances

Openly Gray® Names Richard Bell CEO as Marketers Confront Their Most Expensive Blind Spot. Featured in PR Newswire
See now
Education
Bachelor of Arts - BA
University of Pittsburgh
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

Login to view DISC.

More profiles

Discover additional public profiles from our index.

Jo Swann
Jo Swann
Board Director
Dazl
 Joselina Peralta
Joselina Peralta
Founder
STRACTIX
 Dominic Hill
Dominic Hill
Chief Executive Officer
Fluid Water Group
 Simon Harris
Simon Harris
Managing Director
Roofcare
Unlock the full playbookSee exactly how to sell to Lee. Free, 10 seconds.