Leena Häkkinen

Enigma
DISC Type : dci

Head of Merchant Risk at Fat Zebra

Brisbane City, Queensland, Australia

Overview

Leena is a senior leader with over 20 years of experience in the financial services, banking, and payments industries. As the Head of Merchant Risk at Fat Zebra, she focuses on driving strategic initiatives and operational excellence. She holds an MBA from the University of Jyväskylä.

She is a leader who is passionate about empowering people for high performance and creating a culture of continuous improvement. Leena thrives in collaborative and dynamic environments, leading by example to ensure teams feel excited to be part of a change journey.

Unique fact: Leena has an international education background, having also studied as a minor subject at Hawaii Pacific University.

Personality Overview

Hard To Convince

Persuasive & Assertive

Challenger

They are generally strong communicators and are not easy to convince.  They are likely to ask many questions and look heavily for supporting proof as well as information. They can sound friendly and charming but can quickly change gears to become inquisitive and probing

Topics They Care About

Merchant Risk
As the Head of Merchant Risk at Fat Zebra, she is actively leading the function, solving problems, and hiring new talent to manage risk for the growing payments business.
Payments & Banking
Her extensive career at companies like Tyro Payments and Fat Zebra gives her deep expertise in payment operations, industry schemes, and the evolving world of banking.
Empowering Teams
Her leadership philosophy is centered on empowering people for high performance and creating a culture of continuous improvement where teams feel excited to contribute to change.

Media Appearances

Leena has no verified media appearances

Work History

6-2025
Head of Merchant Risk at Fat Zebra
1-2025
Director at Neuvi.com.au
9-2023 - 1-2025
Head of Payments Operations and Program Delivery at Tyro Payments
4-2023 - 9-2023
Head of Program Delivery at Tyro Payments
3-2022 - 4-2023
Head of Planning and Governance at Tyro Payments

Education

2008 - 2011
Master of Business Administration - MBA from University of Jyväskylä
2008 - 2008
Minor subject from Hawaii Pacific University

More Information

Social Presence :

Prographics :

Exp : 17 Location : Brisbane City, Queensland, Australia Job Level : Mid-senior Designation : Head of Merchant Risk at Fat Zebra
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Insights For Selling To Leena

During A Call Or A Meeting

DO's

  • Let them lead the discussion, create opportunities for them to speak if they are not very forthcoming
  • Leverage 'negging', or the art of asking negative questions like "you must not be convinced yet..."
  • Be prepared for a mix of questions and inquisitiveness, answer them in the tone in which they have been asked

DONT's

  • Avoid long presentations and just 'high-level' value proposition, dive into the details
  • Don’t try to rush them into a decision, provide all necessary information first
  • Avoid making offhand commitments, understand the root of their concerns first

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Leena is

  • Proven value, strong objective evidence are important for them, rapport can impact decisions a little.
  • Will you ever get a clear answer from Leena

  • They are practical and friendly, but can give a clear response with a little prodding

Insights For Deal Planning

    How fast (or slow) will Leena move?

  • They like to be detailed, so unless they develop strong conviction, they can take their time to arrive at decisions
  • Can Leena take some risk or not?

  • They evaluate their decisions systematically and do not take risks that often, unless you can get them to develop strong conviction

You And Leena

Personality Compatibility


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