Steve Radford (FF.ISP) in

Steve Radford (FF.ISP)

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Author of 'How To Sell' at Practical Inspiration Publishing
📍 Tickhill, England, United Kingdom

Steve Radford is an author and the founder of Greater Sales Company, where he specializes in training frontline sales teams in conversational selling. With a background that includes a BSc from Bangor University, he focuses on improving sales performance through a people-centric approach. Colleagues and clients describe him as knowledgeable, supportive, and skilled at making complex ideas feel human and grounded.

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Experience
24 Years
Current Role
Author of 'How To Sell'
Job Level
Leadership
Location
Tickhill, England, United Kingdom
Personality Overview

How Steve shows up

Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics Steve cares about

Conversational Selling
This is his core expertise, as highlighted in his book 'How To Sell' and his role at Greater Sales Company, where he trains teams to master this art.
AI in Sales
He actively discusses the impact of AI on the sales profession, believing it will eliminate weak selling but not sales jobs, and has created an AI sales mentor.
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Career

Work history

11-2025
Author of 'How To Sell'
Practical Inspiration Publishing
2-2025
Founder
Greater Sales Company
2-2025
Conversational Sales Coach
Greater Sales Company
5-2023 - 1-2025
Head of Field Sales
Thatchers Cider Company Ltd
6-2021 - 6-2022
Sales Diploma Lead
The JGA Group
In the press

Media appearances

Steve Radford - Practical Inspiration Publishing. Featured in Practical Inspiration Publishing
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Education
2012 - 2013
Level-6 CPD Certificate
University of Derby
1994 - 1997
Bachelor of Science (BSc)
Bangor University
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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