Leena Shah

Collaborator
DISC Type : is

B2C Digital Content Marketing Manager at Barclays

Greater London, England, United Kingdom

Overview

Leena is a senior marketing professional with experience at major brands like Barclays, AOL, and Microsoft, specializing in global digital strategy and B2B/B2C marketing. She holds an MSc from Aston University and is described by colleagues as conscientious, thorough, and intelligent, with a creative approach to building brands.

Outside of her career, Leena has a strong interest in personal well-being and life balance. She once took a twelve-month career break to dedicate her time to travel, family, fitness, and nutrition, demonstrating a commitment to personal growth and exploration.

She took a year-long sabbatical focused entirely on travel, family, and personal wellness.

Personality Overview

Example Driven

Fair-minded

Good Listener

Unlike D or C types, they are calm as well as friendly and can give the impression of being more receptive than they actually are.  They are more likely to go for proven solutions. Win-win scenarios can appeal strongly to them.

Topics They Care About

Digital Content Strategy
Her expertise covers digital media, including social platforms and search. She actively follows emerging trends like the growth of visual search in digital marketing.
B2B & B2C Marketing
Has extensive experience building brand and performance marketing objectives for both B2B and B2C audiences at companies like AOL and Barclays.
Authentic Leadership
Believes that being yourself is key to success in the workplace and that a leader's credibility is the primary source of their power.

Media Appearances

Leena has no verified media appearances

Work History

12-2017
B2C Digital Content Marketing Manager at Barclays
1-2017 - 12-2017
Sabbatical at n/a
8-2015 - 12-2016
Sr B2B International Digital Marketing Lead at AOL
12-2012 - 8-2015
IAB B2B Council Member at IAB UK
9-2005 - 7-2015
Marketing Manager at Microsoft

Education

2006 - 2007
Professional Diploma of Marketing from CIM | The Chartered Institute of Marketing
2004 - 2005
MSc from Aston University

More Information

Social Presence :

Prographics :

Exp : 21 Location : Greater London, England, United Kingdom Job Level : Middle Designation : B2C Digital Content Marketing Manager at Barclays
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Insights For Selling To Leena

During A Call Or A Meeting

DO's

  • Use testimonials, case studies to show them why it is a low-risk, high-value decision
  • Show genuine interest in solving their problems
  • Be visibly appreciative of their actions during your interactions

DONT's

  • Don’t get into excessive details unless prompted
  • Don’t sound very transactional
  • Don’t give the impression of being unproven or risky

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Leena is

  • Relationships can sway their decisions, followed by the low risk and the presence of good evidence.
  • Will you ever get a clear answer from Leena

  • They are diplomatic when needed and rarely say no directly.

Insights For Deal Planning

    How fast (or slow) will Leena move?

  • Even if they are engaged and friendly, they can take their time to make decisions.
  • Can Leena take some risk or not?

  • They probably won’t put a lot at risk.

You And Leena

Personality Compatibility


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