Leena Shah in

Leena Shah

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B2C Digital Content Marketing Manager at Barclays
📍 Greater London, England, United Kingdom

Leena is a senior marketing professional with experience at major brands like Barclays, AOL, and Microsoft, specializing in global digital strategy and B2B/B2C marketing. She holds an MSc from Aston University and is described by colleagues as conscientious, thorough, and intelligent, with a creative approach to building brands.

Outside of her career, Leena has a strong interest in personal well-being and life balance. She once took a twelve-month career break to dedicate her time to travel, family, fitness, and nutrition, demonstrating a commitment to personal growth and exploration.

She took a year-long sabbatical focused entirely on travel, family, and personal wellness.

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Experience
21 Years
Current Role
B2C Digital Content Marketing Manager
Job Level
Middle
Location
Greater London, England, United Kingdom
Personality Overview

How Leena shows up

Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics Leena cares about

Digital Content Strategy
Her expertise covers digital media, including social platforms and search. She actively follows emerging trends like the growth of visual search in digital marketing.
B2B & B2C Marketing
Has extensive experience building brand and performance marketing objectives for both B2B and B2C audiences at companies like AOL and Barclays.
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Career

Work history

12-2017
B2C Digital Content Marketing Manager
Barclays
1-2017 - 12-2017
Sabbatical
n/a
8-2015 - 12-2016
Sr B2B International Digital Marketing Lead
AOL
12-2012 - 8-2015
IAB B2B Council Member
IAB UK
9-2005 - 7-2015
Marketing Manager
Microsoft
In the press

Media appearances

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Education
2006 - 2007
Professional Diploma of Marketing
CIM | The Chartered Institute of Marketing
2004 - 2005
MSc
Aston University
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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