Leena Vadaketh

Critic
DISC Type : C

Executive Vice President, Global Operations at Crayola

United States

Overview

Leena Vadaketh is the Executive Vice President of Global Operations at Crayola, leveraging a deep background in chemical engineering from the City College of New York. Her career includes leading innovation at Tyson Foods and managing iconic brands like Play-Doh at Hasbro, showcasing her expertise in product development and global supply chains.

She is a strong advocate for leadership that builds team confidence and accountability. Leena believes setting a clear vision is crucial to inspire and motivate teams, fostering a sense of ownership to drive results. Her interests include major consumer brands like The Walt Disney Company and Procter & Gamble.

Unique fact: While General Manager at Hasbro, she was personally excited for the launch of the TV show "Play-Doh Squished. "

Personality Overview

Critic

ROI Driven

Information Seeker

They choose to analyze logically and value facts to emotions.  They don’t appreciate bells and whistles unless backed by data. They are quite likely to negotiate on pricing or other key terms.

Topics They Care About

Global Operations
Currently leads all aspects of Crayola's global operations, including manufacturing, logistics, supply chain, and quality assurance, focusing on efficiency and cost-effectiveness.
Product Innovation
Previously served as Senior Vice President of Innovation at Tyson Foods and held multiple senior R&D and product development roles at Crayola.
Team Motivation
Emphasizes setting a clear vision and building confidence, ownership, and accountability to fuel a team's drive towards achieving goals.

Media Appearances

Leena has no verified media appearances

Work History

11-2024 - 12-2025
Executive Vice President, Global Operations at Crayola
3-2023 - 3-2024
Senior Vice President of Innovation at Tyson Foods
2-2020 - 2-2023
General Manager, Play-Doh & Creative Play at Hasbro
9-2017 - 1-2020
Senior Vice President Of Product Development at Crayola
9-2012 - 8-2017
Vice President, R&D at Crayola

Education

1988 - 1991
BE from City College of New York
1987 - 1988
Chemistry from New York University

More Information

Social Presence :

Prographics :

Exp : 22 Location : United States Job Level : N/A Designation : Executive Vice President, Global Operations at Crayola
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Insights For Selling To Leena

During A Call Or A Meeting

DO's

  • Keep some extra margin while sharing pricing, they are likely to negotiate later
  • If you can, show them industry reports or analyst comments instead of sharing anecdotal stories
  • Leverage facts and figures wherever possible; use percentages, numbers etc.

DONT's

  • Don’t try too hard to build a relationship with them
  • Avoid phrases like ‘trust me’, ‘others just love’ etc.
  • Make extra effort to not seem pushy or confrontational

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Leena is

  • Proven ROI, pricing and objective proof points are the factors that sway their decision.
  • Will you ever get a clear answer from Leena

  • They are comfortable saying no if they are convinced that it is the correct decision.

Insights For Deal Planning

    How fast (or slow) will Leena move?

  • They are neither the fastest nor the slowest decision makers, they are somewhere in the middle.
  • Can Leena take some risk or not?

  • They can bear some risk if their analysis backs the decision.

You And Leena

Personality Compatibility


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