Anna Roca

Visionary
DISC Type : Ds

Global Head of Partnerships & Promotions at Crayola

United States

Overview

Anna has no verified overview

Personality Overview

Risk Tolerant

Direct & Assertive

Fast But Thoughtful

They exhibit a rare combination of being result-oriented but patient at the same time.  They might take some time to make their mind up but once they do, they don't change it easily. Reading between the lines and seeing beyond your words comes naturally to them.

Topics They Care About

Anna has no verified topics they care about

Media Appearances

Anna has no verified media appearances

Work History

10-2023
Global Head of Partnerships & Promotions at Crayola
10-2023
VP, Exhibitor Marketing at IMAX
Co-Founder and Managing Partner at CrackerJax Entertainment
SVP, Global Marketing Partnerships at The Walt Disney Studios
EVP, International Partnerships & Promotions at Twentieth Century Fox

Education

Bachelor of Science from California State Polytechnic University-Pomona

More Information

Social Presence :

Prographics :

Exp : 2 Location : United States Job Level : Mid-senior Designation : Global Head of Partnerships & Promotions at Crayola
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Insights For Selling To Anna

During A Call Or A Meeting

DO's

  • Suggest clear next steps with confidence, don't be vague or hesitant
  • Stick to your standard pitch and qualifying script, don't try to wing it
  • Ask them at the end if they see a strong value prop in your product; expect an honest answer

DONT's

  • Don't take their patience for granted, avoid long-winding sermons
  • Don't go over them unless you are left with no other option
  • Don't focus too much on mutual contacts or bother about other stakeholders, focus on them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Anna is

  • Strong proof of impact and their conviction will matter the most, but they wouldn't want to act unilaterally either
  • Will you ever get a clear answer from Anna

  • They will say no if they are not convinced but you will have to prompt them.

Insights For Deal Planning

    How fast (or slow) will Anna move?

  • They will want to understand things well but can move fast once they have a clear picture.
  • Can Anna take some risk or not?

  • They have good risk tolerance but are likely to think it through once or twice.

You And Anna

Personality Compatibility


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