Leenna Jayachaandran in

Leenna Jayachaandran

Evaluator · DISC type DCS
Chief Executive Officer & Founder at Transdefy
📍 Dubai, United Arab Emirates

Leenna Jayachaandran is the CEO and Founder of Transdefy, a sales performance improvement organization. With over 30 years of global sales and consulting experience at companies like Microsoft and IBM, she is a recognized expert in sales transformation and coaching. Colleagues describe her as a motivational and exemplary leader with notable clarity of thought.

Leenna is passionate about reframing sales as a noble profession focused on facilitating change and creating value. She is a mentor to other professionals, an angel investor, and has served as a Business Excellence Assessor for the Dubai Quality Awards.

She was named one of the "100 Best Global Coaches" by CHRO Asia.

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Experience
16 Years
Current Role
Chief Executive Officer & Founder
Job Level
Leadership
Location
Dubai, United Arab Emirates
Personality Overview

How Leenna shows up

Quality Focused
Hard To Convince
Thorough Evaluator

They are not very likely to become strong advocates of your product or service They focus on the results, but can still be quite procedural and analytical about how to get there They have a unique set of diverse traits where they are decisive and methodical but can sometimes be extra cautious and skeptical

Priorities

Topics Leenna cares about

Sales Transformation
As the CEO and Founder of Transdefy, her core business is transforming sales ecosystems and improving revenue generation for B2B organizations.
Modern Buyer Behavior
She frequently discusses how today's buyers are more informed and require help with decision-making, not just a sharper pitch, a concept she calls the "science of selling".
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Career

Work history

5-2015
Chief Executive Officer & Founder
Transdefy
1-2015 - 3-2021
Independent Sales Consultant
Korn Ferry
6-2013 - 12-2014
Business Lead: Middle East
Plantronics
3-2012 - 6-2013
Middle East Business Unit Head: Security Division
WestconME
12-2009 - 4-2012
Developer Tools Evangelist
Microsoft
In the press

Media appearances

What Leenna Jayachaandran - Founder of Transdefy has to .... Featured in YouTube
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Education
(MBA) Master of Business Administration
SYMBIOSIS INTERNATIONAL UNIVERSITY
Social presence
in
Behavioral profile

DISC profile (public)

D

Dominance (D)

Dominance (D) reflects how goal and task oriented a person is, and their ability to accomplish results irrespective of how demanding the circumstances might be. Those scoring high tend to be motivated by winning, competition, and success.

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