Leenna Jayachaandran

Evaluator
DISC Type : DCS

Chief Executive Officer & Founder at Transdefy

Dubai, United Arab Emirates

Overview

Leenna Jayachaandran is the CEO and Founder of Transdefy, a sales performance improvement organization. With over 30 years of global sales and consulting experience at companies like Microsoft and IBM, she is a recognized expert in sales transformation and coaching. Colleagues describe her as a motivational and exemplary leader with notable clarity of thought.

Leenna is passionate about reframing sales as a noble profession focused on facilitating change and creating value. She is a mentor to other professionals, an angel investor, and has served as a Business Excellence Assessor for the Dubai Quality Awards.

She was named one of the "100 Best Global Coaches" by CHRO Asia.

Personality Overview

Quality Focused

Hard To Convince

Thorough Evaluator

They are not very likely to become strong advocates of your product or service  They focus on the results, but can still be quite procedural and analytical about how to get there They have a unique set of diverse traits where they are decisive and methodical but can sometimes be extra cautious and skeptical

Topics They Care About

Sales Transformation
As the CEO and Founder of Transdefy, her core business is transforming sales ecosystems and improving revenue generation for B2B organizations.
Modern Buyer Behavior
She frequently discusses how today's buyers are more informed and require help with decision-making, not just a sharper pitch, a concept she calls the "science of selling".
Neuroscience in Sales
Hosts a podcast, "Sales Igniter, " where she has explored topics like Neuro-Linguistic Programming and brain science to enhance sales communication and strategy.

Media Appearances

What Leenna Jayachaandran - Founder of Transdefy has to .... Featured in YouTube

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Work History

5-2015
Chief Executive Officer & Founder at Transdefy
1-2015 - 3-2021
Independent Sales Consultant at Korn Ferry
6-2013 - 12-2014
Business Lead: Middle East at Plantronics
3-2012 - 6-2013
Middle East Business Unit Head: Security Division at WestconME
12-2009 - 4-2012
Developer Tools Evangelist at Microsoft

Education

(MBA) Master of Business Administration from SYMBIOSIS INTERNATIONAL UNIVERSITY

More Information

Social Presence :

Prographics :

Exp : 16 Location : Dubai, United Arab Emirates Job Level : Leadership Designation : Chief Executive Officer & Founder at Transdefy
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Insights For Selling To Leenna

During A Call Or A Meeting

DO's

  • Be prepared for comments or questions that are critical of your product or your claims
  • Showcase your competitive superiority clearly when possible or address it at the minimum
  • Use phrases like ‘the ROI of this’, ‘X% more’ etc.

DONT's

  • Don’t nudge them to do something by using the logic that others have done the same
  • Avoid too much small talk, just a few formal pleasantries should be fine
  • Avoid making strong statements, instead invite them to agree with you by asking them questions

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Leenna is

  • ROI matters the most to them, followed by process and finally proof of results
  • Will you ever get a clear answer from Leenna

  • They might hesitate a little, but will go ahead and say no when necessary (or asked)

Insights For Deal Planning

    How fast (or slow) will Leenna move?

  • They are unlikely to move very fast, especially when it comes to new products or services
  • Can Leenna take some risk or not?

  • They have relatively low risk-appetite and are not very likely to go for something unproven and risky

You And Leenna

Personality Compatibility


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