Leia De Guzman

Inquirer
DISC Type : dc

Co-Founder at Cambio

San Francisco, California, United States

Overview

Leia de Guzman is the Co-Founder of Cambio, an AI-powered platform helping commercial real estate firms decarbonize their buildings. A Stanford MBA and CFA Charterholder, she previously directed investments in Europe and Asia for Oxford Properties, deploying over C$8 billion in capital.

Outside of her entrepreneurial work, Leia is an avid surfer and rock climber who enjoys organizing community events, such as a climbing meetup during NYC Climate Week. Proud of her heritage, she actively spotlights Hispanic leaders in real estate and sustainability.

Born in a fishing village in the Philippines, she met her Cambio co-founder on the first day in their Stanford dorm rooms.

Personality Overview

Hard To Convince

Judgemental

ROI Conscious

They don’t always try to control the conversation but neither do they like yielding it fully.  They can be nudged to make faster decisions by offering what they value. They respond well to confident salespeople.

Topics They Care About

AI in Real Estate
Co-founded Cambio, an AI platform that automates workflows like capital planning and compliance to help commercial real estate operators decarbonize their portfolios.
Real Estate Decarbonization
Her company's mission is to decarbonize the built environment. She's passionate about retrofitting older buildings, which produce the majority of sector emissions.
Climate Tech Investing
Previously worked as an investor at G2 Venture Partners, a climate tech fund, focusing on sustainable proptech and insurtech.

Media Appearances

Cambio co‑founder, Leia, is named a Business Insider rising star of commercial real estate. Featured in Cambio.ai (Company News)

See Now

Work History

6-2022
Co-Founder at Cambio
6-2021 - 8-2021
Investor at G2 Venture Partners
Director, Investments Europe & Asia Pacific, Oxford Properties Group at OMERS
Investments Europe & Asia Pacific at OMERS
Investments & Finance Canada at OMERS

Education

Master of Business Administration - MBA from Stanford University Graduate School of Business
CFA Charterholder from CFA Institute

More Information

Social Presence :

Prographics :

Exp : 3 Location : San Francisco, California, United States Job Level : Leadership Designation : Co-Founder at Cambio
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Insights For Selling To Leia

During A Call Or A Meeting

DO's

  • Get to the point quickly instead of spending too much time on pleasantries
  • Make sure that they have the necessary authority, they could present false stature sometimes
  • Be crisp while making the pitch

DONT's

  • Don’t try to be an alpha salesperson, give them equal space
  • Do not give up if they are not convinced, try again with a different approach
  • Avoid repeating yourself or making generalizations

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Leia is

  • Conviction in the product matters to them, followed by proof points and strong testimonials.
  • Will you ever get a clear answer from Leia

  • They may not be very forthcoming, but they will say no if needed.

Insights For Deal Planning

    How fast (or slow) will Leia move?

  • Their decision making speed is somewhere in the middle.
  • Can Leia take some risk or not?

  • They can take risks but after weighing up the pros and cons.

You And Leia

Personality Compatibility


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