Leif Snapp-Cook

Wildcard
DISC Type : cis

Senior Sales Engineering Manager at Cato Networks

Englewood, Colorado, United States

Overview

Leif has no verified overview

Personality Overview

Friendly But Slow

Requires Proof

ROI Driven

They typically tend to be late adopters even when they seem friendly and excited about what you have to sell  They are often friendly and nice, but can sometimes suprise you with their piercing questions  They are unlikely to ever become strong champions even when the conversations are going well; you should focus on cultivating other champions

Topics They Care About

Leif has no verified topics they care about

Media Appearances

Leif has no verified media appearances

Work History

1-2025
Senior Sales Engineering Manager at Cato Networks
4-2022 - 3-2025
SE Manager, US-West at Cato Networks
6-2021 - 4-2022
Sales Engineer at Cato Networks
12-2018 - 6-2021
Senior Manager, IT at Baker Tilly US
12-2005 - 12-2018
Director of Infomation Technology at RGL Forensics

Education

Bachelor of Science - BS from Regis University

More Information

Social Presence :

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Exp : 20 Location : Englewood, Colorado, United States Job Level : Middle Designation : Senior Sales Engineering Manager at Cato Networks
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Insights For Selling To Leif

During A Call Or A Meeting

DO's

  • Ask them questions to understand their needs better while staying affable
  • Help them understand the risk aspect fully while inspiring confidence
  • Invite them for a social do but don’t rely solely on the relationship

DONT's

  • Avoid winging it with them particularly, answer a question only if you know the answer well
  • Avoid phrases like ‘trust me’, ‘you will just love it’ etc.
  • Don’t overhype the product/pitch, keep it measured

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Leif is

  • Clear proof of product value matters to them, followed by others' testimonials and rapport.
  • Will you ever get a clear answer from Leif

  • They are likely to give you a clear answer without taking you around in circles. However, if you share a good relationship, they might not be so forthcoming.

Insights For Deal Planning

    How fast (or slow) will Leif move?

  • They like to perform full analysis and can take time to make any decision.
  • Can Leif take some risk or not?

  • They weigh all decisions systematically and are unlikely to take many risks.

You And Leif

Personality Compatibility


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