Lena Beeken in

Lena Beeken

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Gruppenleiterin Digitales Marketing, CRM & VKF at BUDNI Handels- und Service GmbH & Co. KG
📍 Germany

Lena Beeken is the Group Head of Digital Marketing, CRM & VKF at BUDNI, where she spearheads the digitalization of the customer journey. Her expertise lies in enhancing the customer experience through new digital products. She has a background as a business economist (VWA) and rose quickly from project lead to her current leadership role.

She is a featured keynote speaker, discussing how digitalization and generational shifts are transforming customer loyalty programs.

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Experience
13 Years
Current Role
Gruppenleiterin Digitales Marketing, CRM & VKF
Location
Germany
Personality Overview

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Priorities

Topics Lena cares about

Customer Experience
Her role focuses on implementing measures to elevate the customer experience to a new level, including developing a new app for the company.
Digital Transformation
She plays a key role in realizing the company's digital vision and developing its overarching digitalization strategy.
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Career

Work history

11-2023
Gruppenleiterin Digitales Marketing, CRM & VKF
BUDNI Handels- und Service GmbH & Co. KG
5-2023 - 10-2023
Gruppenleiterin CRM & VKF
BUDNI Handels- und Service GmbH & Co. KG
8-2022 - 4-2023
Projektleiterin Marke - & Standortmarketing
BUDNI Handels- und Service GmbH & Co. KG
3-2022 - 7-2022
CRM Loyalty Manager
s.Oliver Group
4-2020 - 2-2022
Specialist CRM Marketing
TOM TAILOR GROUP
In the press

Media appearances

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Education
Betriebswirtin (VWA)
Verwaltungs- und Wirtschaftsakademie (VWA)
Social presence
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Behavioral profile

DISC profile (public)

DISC behavioral profile

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