Lena Beeken

Researcher
DISC Type : Cs

Gruppenleiterin Digitales Marketing, CRM & VKF at BUDNI Handels- und Service GmbH & Co. KG

Germany

Overview

Lena Beeken is the Group Head of Digital Marketing, CRM & VKF at BUDNI, where she spearheads the digitalization of the customer journey. Her expertise lies in enhancing the customer experience through new digital products. She has a background as a business economist (VWA) and rose quickly from project lead to her current leadership role.

She is a featured keynote speaker, discussing how digitalization and generational shifts are transforming customer loyalty programs.

Personality Overview

ROI Seeker

Cost Conscious

Soft Communicator

They are heavily focused on quality and prefer doing things the right way, even if it takes time.  They tend to be clear about their needs and limitations and are unlikely to promise too much. The only way to convince them is by showing them examples and ample proof.

Topics They Care About

Customer Experience
Her role focuses on implementing measures to elevate the customer experience to a new level, including developing a new app for the company.
Digital Transformation
She plays a key role in realizing the company's digital vision and developing its overarching digitalization strategy.
Customer Loyalty
She delivered a keynote speech titled "Loyalty in Transition, " highlighting her expertise in how loyalty programs are evolving.

Media Appearances

Lena has no verified media appearances

Work History

11-2023
Gruppenleiterin Digitales Marketing, CRM & VKF at BUDNI Handels- und Service GmbH & Co. KG
5-2023 - 10-2023
Gruppenleiterin CRM & VKF at BUDNI Handels- und Service GmbH & Co. KG
8-2022 - 4-2023
Projektleiterin Marke - & Standortmarketing at BUDNI Handels- und Service GmbH & Co. KG
3-2022 - 7-2022
CRM Loyalty Manager at s.Oliver Group
4-2020 - 2-2022
Specialist CRM Marketing at TOM TAILOR GROUP

Education

Betriebswirtin (VWA) from Verwaltungs- und Wirtschaftsakademie (VWA)

More Information

Social Presence :

Prographics :

Exp : 13 Location : Germany Job Level : N/A Designation : Gruppenleiterin Digitales Marketing, CRM & VKF at BUDNI Handels- und Service GmbH & Co. KG
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Insights For Selling To Lena

During A Call Or A Meeting

DO's

  • Use a presentation with information before getting into a live product walkthrough
  • Use phrases like 'results based on data', 'measurable proof', 'X% growth' etc.
  • Share a one-off customer success story but keeps the focus on highlighting objective, numerical results

DONT's

  • Give it some time before you try to build rapport and a relationship, it doesn't come to them naturally
  • Avoid winging it with them particularly, answer a question only if you know the answer well
  • Avoid phrases like ‘trust me’, ‘you will just love it’ etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Lena is

  • Adoption by others is very important to them, followed by confidence in ROI.
  • Will you ever get a clear answer from Lena

  • Often, they don't say no, or keep going about it in circles.

Insights For Deal Planning

    How fast (or slow) will Lena move?

  • They don't like to hasten, so their speed of decision-making may be slow.
  • Can Lena take some risk or not?

  • They have little willingness to take risks, and prefer making calculated decisions.

You And Lena

Personality Compatibility


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