Leona Grulich

Critic
DISC Type : C

Head of Marketing // Co-Founder // Gründerin at byte robotics

Magdeburg, Saxony-Anhalt, Germany

Overview

Leona Grulich is the Co-Founder and Head of Marketing at byte robotics, a deep-tech startup from Magdeburg that automates industrial robot programming. She leverages her background in managing EU research projects at the Otto-von-Guericke University to bridge the gap between academic research and practical, high-efficiency applications in the automation industry.

Leona is passionate about transforming traditional industries by making advanced robotics accessible and efficient. She frequently discusses the need for companies to move beyond their comfort zones and embrace new technology to solve challenges like programming bottlenecks and skilled labor shortages, ensuring they maintain a global competitive edge.

Her team won the 2023 IQ Innovation Award for Central Germany in the prestigious Automotive cluster for their innovative software.

Personality Overview

Objective Thinker

ROI Driven

Negotiator

Unless the value is proven by data, they are unlikely to value fancy features.  They choose to analyze logically and value facts to emotions. They like to do things independently and don’t look for support from others.

Topics They Care About

Automated Robotics
As a co-founder of byte robotics, her core focus is on software that automatically generates efficient, collision-free programs for industrial robots.
Research to Practice
She has a stated passion for technology transfer, moving innovative concepts from a university research environment into tangible, market-ready products.
Automotive Innovation
Her company was the winner of the 2023 IQ Innovation Award in the Automotive cluster, demonstrating a strong focus and success within this specific industry.

Media Appearances

Leona has no verified media appearances

Work History

6-2024
Head of Marketing // Co-Founder // Gründerin at byte robotics
5-2017 - 4-2025
Projektkoordinatorin/ Projectcoordinator at Otto-von-Guericke-Universität Magdeburg
8-2016 - 4-2017
Personalreferentin mit SAP / ERP 6.0 at WBS Training AG
2-2015 - 5-2015
Leonardo da Vinci Fellowship - Stagiare at Pôle emploi
5-2009 - 12-2014
International Mobility Manager at Handwerkskammer Magdeburg

Education

10-2006 - 7-2009
Diploma from Leuphana University of Lüneburg
10-2003 - 9-2006
Internationale VWL from Otto-von-Guericke University Magdeburg

More Information

Social Presence :

Prographics :

Exp : 16 Location : Magdeburg, Saxony-Anhalt, Germany Job Level : Leadership Designation : Head of Marketing // Co-Founder // Gründerin at byte robotics
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Insights For Selling To Leona

During A Call Or A Meeting

DO's

  • Don’t forget to mention how you compare to competition on both features and pricing
  • Tell them what ROI they can expect
  • Keep some extra margin while sharing pricing, they are likely to negotiate later

DONT's

  • Avoid pushing them too much to involve other stakeholders unless it is critical
  • Make extra effort to not seem pushy or confrontational
  • Don’t try too hard to build a relationship with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Leona is

  • Proven ROI, pricing and objective proof points are the factors that sway their decision.
  • Will you ever get a clear answer from Leona

  • They are comfortable saying no if they are convinced that it is the correct decision.

Insights For Deal Planning

    How fast (or slow) will Leona move?

  • Their decision-making is neither very fast nor very slow, they are somewhere in between.
  • Can Leona take some risk or not?

  • They can take risks if their analysis shows that it would be worth it.

You And Leona

Personality Compatibility


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