Leonardo Castro

Evaluator
DISC Type : SDC

Digital Marketing Manager at 4Life Research

Salt Lake City Metropolitan Area, United States

Overview

Leonardo has no verified overview

Personality Overview

Thorough Evaluator

Fast But Analytical

Quality Focused

They are not very likely to become strong advocates of your product or service  They have a unique set of diverse traits where they are decisive and methodical but can sometimes be extra cautious and skeptical They focus on the results, but can still be quite procedural and analytical about how to get there

Topics They Care About

Leonardo has no verified topics they care about

Media Appearances

Leonardo has no verified media appearances

Work History

10-2024
Digital Marketing Manager at 4Life Research
6-2023 - 10-2024
Marketing Manager at Silver Lands Property Management
10-2019 - 1-2023
Digital Marketing - Freelancing at Freelance
11-2018 - 10-2019
Personal goal pursuit at Career Break
7-2017 - 11-2018
Media Buyer Coordinator at Leo Burnett Tailor Made

Education

2024 - 2024
Other; Certificate in Digital Marketing Strategy from Harvard Business School Online
1-2024 - 4-2025
Master of Business Administration - MBA from Pontifícia Universidade Católica do Rio Grande do Sul

More Information

Social Presence :

Prographics :

Exp : 9 Location : Salt Lake City Metropolitan Area, United States Job Level : Middle Designation : Digital Marketing Manager at 4Life Research
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Insights For Selling To Leonardo

During A Call Or A Meeting

DO's

  • Showcase your competitive superiority clearly when possible or address it at the minimum
  • Help them see both - the ‘big picture’ impact and the ROI of the investment
  • Be prepared for comments or questions that are critical of your product or your claims

DONT's

  • Avoid too much small talk, just a few formal pleasantries should be fine
  • Avoid self-deprecating references or general informality, it could decrease their trust in you
  • Don’t nudge them to do something by using the logic that others have done the same

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Leonardo is

  • ROI matters the most to them, followed by process and finally proof of results
  • Will you ever get a clear answer from Leonardo

  • They might hesitate a little, but will go ahead and say no when necessary (or asked)

Insights For Deal Planning

    How fast (or slow) will Leonardo move?

  • They are unlikely to move very fast, especially when it comes to new products or services
  • Can Leonardo take some risk or not?

  • They have relatively low risk-appetite and are not very likely to go for something unproven and risky

You And Leonardo

Personality Compatibility


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