Lesme Hernández in

Lesme Hernández

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Regional Brand Manager LATAM at BingX
📍 Greater Buenos Aires, Argentina

Lesme Hernández is a communications and public relations professional specializing in the Web3 and blockchain sectors. As the Regional Brand Manager for LATAM at BingX, she focuses on shaping brand narratives and media strategy for Spanish-speaking markets. Colleagues and collaborators describe her as an exceptional, dedicated, and proactive professional with remarkable expertise.

While her public profile is focused on her professional achievements in the crypto industry, she has a background in building strong educational partnerships. Her work involves positioning crypto platforms as trusted players within the ecosystem by making complex financial topics, like trading and Web3, more accessible to a broader audience.

Unique fact: Lesme has studied Mandarin Chinese at the Universidad Bolivariana de Venezuela.

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Experience
7 Years
Current Role
Regional Brand Manager LATAM
Job Level
Middle
Location
Greater Buenos Aires, Argentina
Personality Overview

How Lesme shows up

Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics Lesme cares about

LATAM Crypto Growth
Her career is dedicated to developing the crypto ecosystem in Spanish-speaking markets across Latin America and Europe, focusing on brand visibility and building media bridges.
Web3 Brand Strategy
She specializes in building strong brand narratives and executing PR strategies from the ground up to position exchanges as trusted industry players.
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Career

Work history

7-2025
Regional Brand Manager LATAM
BingX
4-2025 - 6-2025
Operations Manager
CoinEx Global
12-2021 - 3-2025
PR Manager
CoinEx Global
12-2021 - 6-2022
PR Specialist
CoinEx Global
12-2021 - 4-2025
Spanish PR Manager
Viabtc Technology Limited
In the press

Media appearances

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Education
5-2018 - 9-2023
Degree
Universidad Yacambú
1-2021 - 10-2025
Chino Mandarín
Universidad Bolivariana de Venezuela
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

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