Lesme Hernández

Commander
DISC Type : D

Regional Brand Manager LATAM at BingX

Greater Buenos Aires, Argentina

Overview

Lesme Hernández is a communications and public relations professional specializing in the Web3 and blockchain sectors. As the Regional Brand Manager for LATAM at BingX, she focuses on shaping brand narratives and media strategy for Spanish-speaking markets. Colleagues and collaborators describe her as an exceptional, dedicated, and proactive professional with remarkable expertise.

While her public profile is focused on her professional achievements in the crypto industry, she has a background in building strong educational partnerships. Her work involves positioning crypto platforms as trusted players within the ecosystem by making complex financial topics, like trading and Web3, more accessible to a broader audience.

Unique fact: Lesme has studied Mandarin Chinese at the Universidad Bolivariana de Venezuela.

Personality Overview

Risk-Taker

Very Quick

Strong-Willed

They put a lot of effort into ensuring personal success.  They do not care very much about building rapport or relationships. They like to stay in control of the negotiation or defining of the terms.

Topics They Care About

LATAM Crypto Growth
Her career is dedicated to developing the crypto ecosystem in Spanish-speaking markets across Latin America and Europe, focusing on brand visibility and building media bridges.
Web3 Brand Strategy
She specializes in building strong brand narratives and executing PR strategies from the ground up to position exchanges as trusted industry players.
AI in Trading
She is a speaker on how artificial intelligence and financial education are transforming access to trading and shaping the future of Web3.

Media Appearances

Lesme has no verified media appearances

Work History

7-2025
Regional Brand Manager LATAM at BingX
4-2025 - 6-2025
Operations Manager at CoinEx Global
12-2021 - 3-2025
PR Manager at CoinEx Global
12-2021 - 6-2022
PR Specialist at CoinEx Global
12-2021 - 4-2025
Spanish PR Manager at Viabtc Technology Limited

Education

5-2018 - 9-2023
Degree from Universidad Yacambú
1-2021 - 10-2025
Chino Mandarín from Universidad Bolivariana de Venezuela

More Information

Social Presence :

Prographics :

Exp : 7 Location : Greater Buenos Aires, Argentina Job Level : Middle Designation : Regional Brand Manager LATAM at BingX
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Insights For Selling To Lesme

During A Call Or A Meeting

DO's

  • Hold your ground without indulging in one-upmanship
  • Get to the point quickly instead of spending time doing small talk
  • Speak about competitive differentiation that your product offers

DONT's

  • Don't try too hard to forge relationships with them
  • Do not hesitate from asking counter questions, just avoid challenging their authority
  • Don’t be in a rush to invite them for a social meet and greet

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Lesme is

  • Conviction around the impact matters the most to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Lesme

  • If they decide not to use your product, they will say no clearly.

Insights For Deal Planning

    How fast (or slow) will Lesme move?

  • If convinced, they can reach decisions quite fast.
  • Can Lesme take some risk or not?

  • They do not shy away from taking risks, but can be quite binary about them.

You And Lesme

Personality Compatibility


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