Letícia Ferreira

Questioner
DISC Type : c

Product Director at DM

Brazil

Overview

Letícia has no verified overview

Personality Overview

Cautious & Analytical

Systematic

Value Seeker

They prefer to do thorough analysis of any situation.  While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters. They are more likely than others to negotiate on pricing and terms.

Topics They Care About

Letícia has no verified topics they care about

Media Appearances

Letícia has no verified media appearances

Work History

6-2025
Product Director at DM
9-2023
Head de Produto na DM at DM
10-2021 - 9-2023
Head de Produto na Fortbrasil at FortBrasil
4-2018 - 10-2021
Product Manager Products at Alelo Brasil
11-2014 - 12-2017
Especialista de produtos e inovação at Orizon

Education

2016 - 2018
Master of Business Administration (MBA) Gestão em Saúde from USP - Universidade de São Paulo
2008 - 2009
Gerenciamento de Projetos from Senac São Paulo

More Information

Social Presence :

Prographics :

Exp : 20 Location : Brazil Job Level : Mid-senior Designation : Product Director at DM
URL has been copied!

Insights For Selling To Letícia

During A Call Or A Meeting

DO's

  • Keep some extra margin in hand as they will likely negotiate the pricing
  • Emphasise more on facts and measurable benefits
  • Back up any claims with data and numbers

DONT's

  • Don’t overhype the product/pitch, keep it measured
  • Avoid rushing them, be polite and patient
  • Don’t depend too much on anecdotal evidence, it reduces their confidence

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Letícia is

  • Confidence that the product provides ROI, effective pricing and process adherence matter the most to them.

  • Will you ever get a clear answer from Letícia

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Letícia move?

  • They can move at a reasonable pace while making their decisions if they have the necessary information.

  • Can Letícia take some risk or not?

  • They can take some risk if they are confident that they have analyzed the circumstances well.


You And Letícia

Personality Compatibility


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