Lianet Sarduy

Commander
DISC Type : D

Head of Brand, Culture & Digital at Almazan Law

Miami, Florida, United States

Overview

Lianet Sarduy is an Integrated Communications Executive and the founder of The PR Plug Consulting Collective, specializing in brand architecture and Hispanic market activation. With over 16 years of experience, she helps founders and executives scale their businesses. She holds a certification in Human-Centered Leadership in the Age of AI.

Lianet is a single mother who balances a leadership role at a law firm while building her own consultancy. She is driven by a philosophy of being the change she wishes to see and believes her career success is a direct result of the positive impact shes had on others.

She developed a proprietary framework called the I²OS (Institutional → Influential Operating System) to convert internal business data into social strategy and audience growth.

Personality Overview

Decisive

Impact-Driven

Risk-Taker

They like to act fast and expect others to do the same.  More than the product, they care about the effectiveness of the product. They are very proud of what they do.

Topics They Care About

Brand Architecture
As the Chief Brand Architect of her own firm, she builds communications systems for founders and executives to help them scale from SMB to mid-market authority.
Hispanic Market Strategy
She previously led nationwide Hispanic segment communications for T-Mobile, consistently securing top-tier media coverage across major outlets like Telemundo and Univision.
Female Entrepreneurship
As a single mother and founder building her business "in the margins, " she often posts about the focus and drive required to build a company this way.

Media Appearances

Lianet has no verified media appearances

Work History

1-2025
Head of Brand, Culture & Digital at Almazan Law
4-2022 - 8-2024
Communications Manager, Hispanic Segment & Corporate Communications at T-Mobile
10-2021 - 4-2022
Senior Account Executive at Chemistry Cultura at Chemistry Cultura
4-2019
Founder & Chief Brand Architect at The PR Plug
10-2018 - 4-2019
Director of Communications at Caribbean Hotel and Tourism Association

Education

2014 - 2017
Bachelor's degree from St. Thomas University
2009 - 2012
Associate of Arts (AA) from Miami Dade College

More Information

Social Presence :

Prographics :

Exp : 14 Location : Miami, Florida, United States Job Level : Mid-senior Designation : Head of Brand, Culture & Digital at Almazan Law
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Insights For Selling To Lianet

During A Call Or A Meeting

DO's

  • Hold your ground without indulging in one-upmanship
  • Help them weigh the risks by sharing objective proof points without becoming too analytical
  • When negotiating terms, help them build an impression that they are the ones calling the shots

DONT's

  • Don’t focus on process and rules, give the impression of being a ‘gets it done’ person
  • Don’t take too much time in sending them information if they ask for any
  • Don’t be in a rush to invite them for a social meet and greet

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Lianet is

  • Conviction around the impact matters the most to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Lianet

  • If they are not convinced, they will say no without any hesitation.

Insights For Deal Planning

    How fast (or slow) will Lianet move?

  • They can take decisions very fast if you manage to convince them.
  • Can Lianet take some risk or not?

  • The risks don’t matter much to them.

You And Lianet

Personality Compatibility


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