Liao Yuyu

Questioner
DISC Type : c

Asian Content Director at Johnson Fitness & Wellness

Busan, South Korea

Overview

Liao Yuyu is a versatile director with a background spanning wellness, finance, marketing, and technology. As the Asian Content Director at Johnson Fitness & Wellness, she leverages extensive experience in team leadership and strategic partnerships. She holds a Master of Arts from the University of Southampton.

Outside of her corporate roles, Liao Yuyu has a significant interest in the art world, having previously served as a Senior Director for an art center. Her social media activity indicates an appreciation for contemporary artists like Yayoi Kusama, and she follows creative companies like The Walt Disney Company.

Her career path is uniquely diverse, moving from managing an art center to leadership roles in technology, banking, and global wellness.

Personality Overview

Value Seeker

Cautious & Analytical

Systematic

They are more likely than others to negotiate on pricing and terms.  While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters. They prefer to analyze every situation thoroughly.


Topics They Care About

Team Leadership
Her profile consistently lists skills in personnel, team, and time management across multiple senior roles, indicating a focus on effective leadership.
Strategic Partnerships
Skills in strategic and partner management are highlighted in her experience, showing a focus on building key business relationships.
Contemporary Art
She previously worked as a Senior Director at an art center and has shared content related to renowned artist Yayoi Kusama.

Media Appearances

Liao has no verified media appearances

Work History

10-2021
Asian Content Director at Johnson Fitness & Wellness
5-2020 - 10-2021
President office Manager at 永豐銀行
4-2012 - 5-2016
Director of Integrated Marketing, Greater China at 如新集团
7-2010 - 4-2012
National Planning Director at Xunlei Technology ,迅雷科技
5-2009 - 7-2010
Senior Director at Tangram Art Center 7 藝術中心

Education

2006 - 2007
Master of Arts (M.A.) from University of Southampton
1996 - 2000
Bachelor's degree from Chinese Culture University

More Information

Social Presence :

Prographics :

Exp : 17 Location : Busan, South Korea Job Level : Mid-senior Designation : Asian Content Director at Johnson Fitness & Wellness
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Insights For Selling To Liao

During A Call Or A Meeting

DO's

  • Emphasise more on facts and measurable benefits
  • Back up any claims with data and numbers
  • If you have a lower priced product compared to the competition, call out the same

DONT's

  • Don’t depend too much on anecdotal evidence, it reduces their confidence
  • Don’t overhype the product/pitch, keep it measured
  • Avoid rushing them, be polite and patient

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Liao is

  • Confidence that the product provides ROI, effective pricing and process adherence matter the most to them.

  • Will you ever get a clear answer from Liao

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Liao move?

  • They can move at a reasonable pace while making their decisions if they have the necessary information.

  • Can Liao take some risk or not?

  • They can take risk if they are convinced that they have analyzed the circumstances well.


You And Liao

Personality Compatibility


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