Lillian Albertz

Commander
DISC Type : D

Marketing | AECO & Water Infrastructure at Autodesk

Fort Collins, Colorado, United States

Overview

Lillian is a B2B growth marketing leader at Autodesk with over 13 years of experience driving growth for infrastructure and technology companies, including Procore. She specializes in go-to-market strategy, creating demand, and building category leadership. She holds a Bachelor of Arts from St. Edwards University.

She is a strong proponent of helping and supporting people, both professionally and personally. Lillian is passionate about continuous learning and is motivated to bring visibility to innovative technologies that improve communities, such as resilient water networks and smarter infrastructure.

Unique fact: Lillian champions the philosophy of "Kaizen, " a Japanese term for continuous improvement, in her approach to life and work.

Personality Overview

Decisive

Candid & Clear

Strong-Willed

They prefer to move quickly, and expect the same from others.  They respond well to strong and respectful communication. They like to stay in control of the negotiation or defining of the terms.

Topics They Care About

B2B Growth Marketing
Her entire career is focused on B2B growth for tech companies, specializing in unifying brand, product, and sales strategy to drive revenue.
Infrastructure Technology
Her current role at Autodesk focuses on the AECO (Architecture, Engineering, Construction & Operations) and Water Infrastructure sectors, reflecting a deep professional interest.
Go-to-Market Strategy
A core part of her expertise, she has experience creating GTM strategies for new products and features at multiple companies.

Media Appearances

Lillian has no verified media appearances

Work History

10-2022
Marketing | AECO & Water Infrastructure at Autodesk
7-2022
Member at RevGenius
5-2022
Member at HYPCCCYCL
4-2022 - 9-2022
Head of Marketing - Fractional CMO at The Landline Company
8-2021 - 4-2022
Head of Marketing at Assignar

Education

Bachelor of Arts (BA) from St.Edward's University
Bachelor of Arts (B.A.) from St.Edward's University

More Information

Social Presence :

Prographics :

Exp : 13 Location : Fort Collins, Colorado, United States Job Level : N/A Designation : Marketing | AECO & Water Infrastructure at Autodesk
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Insights For Selling To Lillian

During A Call Or A Meeting

DO's

  • Speak about competitive differentiation that your product offers
  • Objectively showcase the impact that your product creates
  • Get to the point quickly instead of spending time doing small talk

DONT's

  • Do not back off when challenged, respond with a confident, objective answer instead
  • Avoid being too verbose
  • Don’t focus on process and rules, give the impression of being a ‘gets it done’ person

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Lillian is

  • Confidence in impact is paramount to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Lillian

  • If they are not convinced, they will have no hesitation in telling you the same.

Insights For Deal Planning

    How fast (or slow) will Lillian move?

  • If convinced, they can reach decisions quite fast.
  • Can Lillian take some risk or not?

  • They do not shy away from taking risks, but can be quite binary about them.

You And Lillian

Personality Compatibility


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