Lina Barker in

Lina Barker

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Marketing Director at Aaron Wallace
📍 London, England, United Kingdom

Lina Barker is the Co-founder and Marketing Director of Aaron Wallace, the UKs leading grooming brand for Black men. An alumna of the University of Bedfordshire, she has been instrumental in the brands growth, securing nationwide distribution in retailers like Sainsburys, Superdrug, and Boots, and gaining recognition in Forbes.

Outside of her entrepreneurial pursuits, Lina is a family-oriented person who enjoys spending her downtime with her husband and stepson. She finds balance from her fast-paced job by relaxing with her family and seeing a completely empty schedule on the weekend.

She co-founded the UKs first Black-owned grooming brand specifically formulated to meet the needs of Black men.

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Experience
10 Years
Current Role
Marketing Director
Job Level
Mid-senior
Location
London, England, United Kingdom
Personality Overview

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Communication Style
Decision Approach
Work Preference

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Priorities

Topics Lina cares about

Black Male Grooming
She is passionate about creating natural, effective self-care products for Black men, a demographic she feels has been historically underserved by the grooming industry.
Retail Partnerships
Has successfully launched her brand in major UK and international retailers, including Sainsbury's, Superdrug, Boots, ASOS, and Saks Fifth Avenue, driving the company's growth.
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Career

Work history

9-2021
Marketing Director
Aaron Wallace
1-2016
Co-Founder
Aaron Wallace
8-2018 - 8-2021
Remote Sales Associate
MyTutor.co.uk
4-2017 - 8-2018
Sales and Event Manager
Jamie's Fleet Place
10-2014 - 10-2015
Business Development Consultant
Panda Life Sciences
In the press

Media appearances

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Education
2009 - 2012
BA
University of Bedfordshire
2005 - 2007
BTEC National Diploma
Southwark College
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

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