Lina Barker

Enigma
DISC Type : cid

Marketing Director at Aaron Wallace

London, England, United Kingdom

Overview

Lina Barker is the Co-founder and Marketing Director of Aaron Wallace, the UKs leading grooming brand for Black men. An alumna of the University of Bedfordshire, she has been instrumental in the brands growth, securing nationwide distribution in retailers like Sainsburys, Superdrug, and Boots, and gaining recognition in Forbes.

Outside of her entrepreneurial pursuits, Lina is a family-oriented person who enjoys spending her downtime with her husband and stepson. She finds balance from her fast-paced job by relaxing with her family and seeing a completely empty schedule on the weekend.

She co-founded the UKs first Black-owned grooming brand specifically formulated to meet the needs of Black men.

Personality Overview

Fast Follower

Persuasive & Assertive

Challenger

They are generally strong communicators and are not easy to convince.  They can sound friendly and charming but can quickly change gears to become inquisitive and probing  They are likely to ask many questions and look heavily for supporting proof as well as information.

Topics They Care About

Black Male Grooming
She is passionate about creating natural, effective self-care products for Black men, a demographic she feels has been historically underserved by the grooming industry.
Retail Partnerships
Has successfully launched her brand in major UK and international retailers, including Sainsbury's, Superdrug, Boots, ASOS, and Saks Fifth Avenue, driving the company's growth.
Brand Building
As a marketing specialist, she loves bringing ideas to life and has a fascination with creating brands that can capture the hearts and minds of consumers.

Media Appearances

Lina has no verified media appearances

Work History

9-2021
Marketing Director at Aaron Wallace
1-2016
Co-Founder at Aaron Wallace
8-2018 - 8-2021
Remote Sales Associate at MyTutor.co.uk
4-2017 - 8-2018
Sales and Event Manager at Jamie's Fleet Place
10-2014 - 10-2015
Business Development Consultant at Panda Life Sciences

Education

2009 - 2012
BA from University of Bedfordshire
2005 - 2007
BTEC National Diploma from Southwark College

More Information

Social Presence :

Prographics :

Exp : 10 Location : London, England, United Kingdom Job Level : Mid-senior Designation : Marketing Director at Aaron Wallace
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Insights For Selling To Lina

During A Call Or A Meeting

DO's

  • Be prepared for a mix of questions and inquisitiveness, answer them in the tone in which they have been asked
  • Leverage 'negging', or the art of asking negative questions like "you must not be convinced yet..."
  • Use phrases like ‘clear evidence’, ‘data-based results’ etc.

DONT's

  • Don’t try to rush them into a decision, provide all necessary information first
  • Avoid long presentations and just 'high-level' value proposition, dive into the details
  • Avoid making offhand commitments, understand the root of their concerns first

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Lina is

  • Proven value, strong objective evidence are important for them, rapport can impact decisions a little.
  • Will you ever get a clear answer from Lina

  • They are practical and friendly, but can give a clear response with a little prodding

Insights For Deal Planning

    How fast (or slow) will Lina move?

  • They like to be detailed, so unless they develop strong conviction, they can take their time to arrive at decisions
  • Can Lina take some risk or not?

  • They evaluate their decisions systematically and do not take risks that often, unless you can get them to develop strong conviction

You And Lina

Personality Compatibility


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