Lina Barker is the Co-founder and Marketing Director of Aaron Wallace, the UKs leading grooming brand for Black men. An alumna of the University of Bedfordshire, she has been instrumental in the brands growth, securing nationwide distribution in retailers like Sainsburys, Superdrug, and Boots, and gaining recognition in Forbes.
Outside of her entrepreneurial pursuits, Lina is a family-oriented person who enjoys spending her downtime with her husband and stepson. She finds balance from her fast-paced job by relaxing with her family and seeing a completely empty schedule on the weekend.
She co-founded the UKs first Black-owned grooming brand specifically formulated to meet the needs of Black men.
Read the full overview →They are generally strong communicators and are not easy to convince. They can sound friendly and charming but can quickly change gears to become inquisitive and probing They are likely to ask many questions and look heavily for supporting proof as well as information.
Calculativeness (C) reflects the degree to which a person is likely to be cautious, systematic and analytical. Those scoring high tend to emphasise quality and accuracy.
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