Lina Calderon

Sharpshooter
DISC Type : DC

Lead Solutions Engineer - Marketing Cloud at Salesforce

Bogota, D.C., Capital District, Colombia

Overview

Lina is a Lead Solutions Engineer at Salesforce specializing in Marketing Cloud. With a Telecom Engineering degree and experience at Twilio, she excels in technical pre-sales, designing innovative, data-driven solutions. Colleagues describe her as creative, skilled, and an excellent problem-solver.

Outside of her core role, Lina is an active participant in the tech community, having spoken at events like Dev Day 4 Women. She is passionate about industry innovation and connection, recently sharing her excitement about attending her first Dreamforce conference.

She is a conference speaker, sharing her expertise on technology and solutions engineering with the broader tech community.

Personality Overview

Precise But Practical

Fast But Analytical

Thorough Evaluator

They prefer to move quickly, and expect the same from others.  They are less concerned about the product and more about its potential impact. They do not care very much about building rapport or relationships.

Topics They Care About

AI in Marketing
Expressed a keen interest in how AI is transforming customer relationships, a key takeaway from her recent attendance at the Dreamforce conference.
Customer Engagement
Her career at Salesforce, Twilio, and CleverTap has focused on helping customers drive engagement and build loyalty through omnichannel campaigns.
Data-Driven Solutions
Her current role involves creating innovative, data-driven marketing solutions, and she holds a Data Cloud Consultant certification from Salesforce.

Media Appearances

Lina has no verified media appearances

Work History

5-2024
Lead Solutions Engineer - Marketing Cloud at Salesforce
10-2022 - 5-2024
Principal Solutions Engineer at Twilio
6-2021 - 10-2022
Senior Solutions Engineer at Twilio
8-2020 - 6-2021
Onboarding Specialist at treble.ai
2-2020 - 8-2020
Customer Success Manager at CleverTap

Education

2011 - 2016
Ingeniería de Telecomunicaciones from Universidad Santo Tomás
2008 - 2010
Inglés from Universidad Pedagógica Nacional

More Information

Social Presence :

Prographics :

Exp : 7 Location : Bogota, D.C., Capital District, Colombia Job Level : Middle Designation : Lead Solutions Engineer - Marketing Cloud at Salesforce
URL has been copied!

Insights For Selling To Lina

During A Call Or A Meeting

DO's

  • Objectively showcase the impact that your product creates
  • Help them weigh the risks by sharing objective proof points without becoming too analytical
  • Be respectful but crisp

DONT's

  • Don’t take too much time in sending them information if they ask for any
  • Avoid being too verbose
  • Do not hesitate from asking counter questions, just avoid challenging their authority

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Lina is

  • Conviction around the impact matters the most to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Lina

  • If they are not convinced, they will say no without any hesitation.

Insights For Deal Planning

    How fast (or slow) will Lina move?

  • If convinced, they can reach decisions quite fast.
  • Can Lina take some risk or not?

  • They do not shy away from taking risks, but can be quite binary about them.

You And Lina

Personality Compatibility


Other Salesforce Employees

Explore more public profiles from related professionals at the same organization.

More Profiles

Discover additional public profiles from our index.

Search more profiles

Looking for someone else? Search here for anyone.

Or visit Humantic AI to know more.