Lindsay Prokopetz

Questioner
DISC Type : c

Director, Digital Marketing at Under Armour

Baltimore, Maryland, United States

Overview

Lindsay has no verified overview

Personality Overview

Value Seeker

Not Easily Convinced

Cautious & Analytical

It is quite likely of them to ask for pricing or other concessions.  While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters. They prefer to analyze every situation thoroughly.


Topics They Care About

Lindsay has no verified topics they care about

Media Appearances

Lindsay has no verified media appearances

Work History

12-2025
Director, Digital Marketing at Under Armour
5-2022 - 12-2025
Sr. Lead Category Marketing, Run & Run Specialty at Under Armour
1-2019 - 5-2022
Senior Marketing Manager at Walden University
1-2019 - 5-2022
Senior Marketing Manager at Laureate Online Education
12-2016 - 1-2019
Brand Marketing Manager at Laureate Online Education

Education

2014 - 2017
Master of Science - MS from Towson University
2006 - 2010
BS from University of Wisconsin-Madison

More Information

Social Presence :

Prographics :

Exp : 12 Location : Baltimore, Maryland, United States Job Level : Mid-senior Designation : Director, Digital Marketing at Under Armour
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Insights For Selling To Lindsay

During A Call Or A Meeting

DO's

  • Tell them that you will come back if you don’t have a good answer for a question
  • Keep some extra margin in hand as they will likely negotiate the pricing
  • If you have a lower priced product compared to the competition, call out the same

DONT's

  • Don’t depend too much on anecdotal evidence, it reduces their confidence
  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.
  • Don’t overhype the product/pitch, keep it measured

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Lindsay is

  • Ensuring that the product delivers ROI, cost-effective pricing and process compliance are very important for them.
  • Will you ever get a clear answer from Lindsay

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Lindsay move?

  • If they have the information that they need, they can move fast at making their decisions.
  • Can Lindsay take some risk or not?

  • They can take risk if they are convinced that they have analyzed the circumstances well.


You And Lindsay

Personality Compatibility


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