Linsey Taylor

Examiner
DISC Type : cs

Senior Director - Own Brand Sourcing, Product , Packaging and Print at Asda

Leeds, England, United Kingdom

Overview

Linsey Taylor serves as the Senior Director of Own Brand Sourcing, Product, Packaging and Print at Asda. She leads the end-to-end development of all own-brand food products, leveraging her extensive career at Asda in various leadership roles. Linsey holds a BSc in Marketing & Modern Languages from the University of Strathclyde.

Based on her activity, Linsey appears to value her professional network, publicly recommending former colleagues for new opportunities. This suggests a focus on championing talent and fostering strong connections within her industry.

She once won an internal "Dragons Den" competition at Asda with an idea to reduce stock waste through online auctions.

Personality Overview

Unexpressive

Late Adopter

Process Oriented

They are heavily focused on quality and prefer doing things the right way, even if it takes time.  They do not like taking risks at all and go for proven options in the end. Being observant comes to them naturally.

Topics They Care About

Product Innovation
Her role focuses on developing hundreds of new lines, from seasonal ranges to ready meals, to meet evolving consumer needs and bring novelty to the market.
Own Brand Strategy
She manages the sourcing and end-to-end development of Asda's own brand food products, a key area of investment and strategic focus for the retailer.
Retail Food Trends
Frequently discusses adapting product lines to consumer trends like convenience, affordability, seasonal flavours, and creating "magical" customer experiences.

Media Appearances

Linsey has no verified media appearances

Work History

11-2024
Senior Director - Own Brand Sourcing, Product , Packaging and Print at Asda
9-2017 - 11-2024
Senior Director New Product Development at Asda
6-2007 - 9-2017
Senior Director Healthcare, Optical & Pharmacy at Asda
5-2006 - 6-2007
General Manager Wine at Asda
1-2004 - 5-2006
General Manager - Chilled Foods at Asda

Education

1990 - 1995
BSc(hons) Marketing & Modern Languages from University of Strathclyde

More Information

Social Presence :

Prographics :

Exp : 30 Location : Leeds, England, United Kingdom Job Level : Senior Designation : Senior Director - Own Brand Sourcing, Product , Packaging and Print at Asda
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Insights For Selling To Linsey

During A Call Or A Meeting

DO's

  • Ask them which other stakeholders would be important for this purchase decision
  • Be firm in your communication and stay in control
  • Spend time addressing concerns around risk and change, they will have them even if they don't express them

DONT's

  • Don't rely on relationship building even if they act pleasantly
  • Don't use phrases like 'do not worry', 'i promise' etc.
  • Avoid getting into storytelling mode, especially when they ask specific questions

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Linsey is

  • For them, low risk and acceptance by others are very important, followed by proof of ROI.
  • Will you ever get a clear answer from Linsey

  • They don’t say no often, they push out the decisions or keep going around in circles.

Insights For Deal Planning

    How fast (or slow) will Linsey move?

  • They do not like to take decisions in a hurry, so they could be slow in making their mind up.
  • Can Linsey take some risk or not?

  • They are low on risk-appetite and prefer to make informed decisions.

You And Linsey

Personality Compatibility


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