Linsey Taylor in

Linsey Taylor

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Senior Director - Own Brand Sourcing, Product , Packaging and Print at Asda
📍 Leeds, England, United Kingdom

Linsey Taylor serves as the Senior Director of Own Brand Sourcing, Product, Packaging and Print at Asda. She leads the end-to-end development of all own-brand food products, leveraging her extensive career at Asda in various leadership roles. Linsey holds a BSc in Marketing & Modern Languages from the University of Strathclyde.

Based on her activity, Linsey appears to value her professional network, publicly recommending former colleagues for new opportunities. This suggests a focus on championing talent and fostering strong connections within her industry.

She once won an internal "Dragons Den" competition at Asda with an idea to reduce stock waste through online auctions.

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Experience
30 Years
Current Role
Senior Director - Own Brand Sourcing, Product , Packaging and Print
Job Level
Senior
Location
Leeds, England, United Kingdom
Personality Overview

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Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics Linsey cares about

Product Innovation
Her role focuses on developing hundreds of new lines, from seasonal ranges to ready meals, to meet evolving consumer needs and bring novelty to the market.
Own Brand Strategy
She manages the sourcing and end-to-end development of Asda's own brand food products, a key area of investment and strategic focus for the retailer.
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Career

Work history

11-2024
Senior Director - Own Brand Sourcing, Product , Packaging and Print
Asda
9-2017 - 11-2024
Senior Director New Product Development
Asda
6-2007 - 9-2017
Senior Director Healthcare, Optical & Pharmacy
Asda
5-2006 - 6-2007
General Manager Wine
Asda
1-2004 - 5-2006
General Manager - Chilled Foods
Asda
In the press

Media appearances

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Education
1990 - 1995
BSc(hons) Marketing & Modern Languages
University of Strathclyde
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

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