Andrew Staniland in

Andrew Staniland

Observer · DISC type ic
Group Trading Director at Morrisons
📍 United Kingdom

Andrew Staniland is the Group Trading Director at Morrisons, bringing extensive experience from senior buying and trading roles at Iceland Foods, Aldi, and Waitrose. A Loughborough University biology graduate, he is described as an "exceptional talent" with a no-nonsense approach, and previously worked at Morrisons as a buying manager.

His dramatic last-minute decision to rejoin Morrisons instead of taking an announced Vice President role at rival supermarket Asda was a notable recent event in the UK grocery sector.

Read the full overview →
Experience
23 Years
Current Role
Group Trading Director
Job Level
Mid-senior
Location
United Kingdom
Personality Overview

How Andrew shows up

Assertive
Example Seeker
Value Driven

They are generally strong communicators and are not easy to convince. They often ask many questions and rely heavily on information and documentation. They can sound friendly and charming but can quickly change gears to become inquisitive and probing.

Priorities

Topics Andrew cares about

Vertical Integration
Highlights the strategic advantage of Morrisons owning its supply chain, such as with Flowerworld for Valentine's Day, to control quality and value.
Supplier Partnerships
Actively engages with regional suppliers, such as those from Scotland, to foster collective growth and enhance product offerings for local markets.
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Career

Work history

2-2025
Group Trading Director
Morrisons
1-2023
Group Buying Director
Iceland Foods
2-2019 - 1-2023
Trading Director
Iceland Foods
1-2016 - 2-2019
Buying Director
Aldi UK
2-2014 - 1-2016
Buying Manager
Morrisons
In the press

Media appearances

Is Andrew Staniland's 'Icelandification' of Morrisons enough?. Featured in The Grocer
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Andrew Staniland ditches Asda move for Morrisons. Featured in Retail Gazette
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Education
2005 - 2008
Biology
Loughborough University
2009 - 2011
PGC
Harper Adams University
Social presence
in
Behavioral profile

DISC profile (public)

i

Influence (I)

Influence (I) reflects the degree to which a person prefers to work by influencing or persuading others. Those scoring high tend to be people oriented, motivated by social recognition and building relationships.

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