Becky Langer

Observer
DISC Type : ic

Category Manager Softlines EMEA at Warner Bros. Discovery

United Kingdom

Overview

Becky is the Category Manager for Softlines EMEA at Warner Bros. Discovery, with extensive experience in brand licensing. Her career includes roles as Head of Commercial and Brand at The Point. 1888 and Retail Development Manager at Hasbro. Colleagues praise her for her tenacity, positivity, and creativity.

Outside of work, Becky shows a strong interest in popular culture and major entertainment franchises. She actively follows and promotes highly anticipated series and films like HBOs "The White Lotus" and the upcoming "Superman" movie. She also follows major British brands like the BBC and British Airways.

She recently played a key role in the brand collaboration between HBOs "The White Lotus" and fashion retailer H&M, promoting the collections launch.

Personality Overview

Value Driven

Assertive

Example Seeker

They are generally strong communicators and are not easy to convince.  They can sound friendly and charming but can quickly change gears to become inquisitive and probing. They ask a lot of questions and rely heavily on information and collaterals.

Topics They Care About

Brand Licensing
Her career is centered on licensing, managing commercial strategy for major entertainment brands at Warner Bros. Discovery, The Point. 1888, and Hasbro.
Fashion Collaborations
As Category Manager for Softlines, she is directly involved in brand partnerships with fashion retailers, such as the recent "The White Lotus" collection launch at H&M.
Retail Partnerships
Previously a Retail Development Manager at Hasbro, she focuses on building strategic partnerships between major brands and retailers to drive growth and fill market gaps.

Media Appearances

Becky has no verified media appearances

Work History

1-2025
Category Manager Softlines EMEA at Warner Bros. Discovery
12-2023 - 1-2025
Head of Commercial and Brand at The Point.1888
7-2020 - 12-2023
Senior Commercial Manager at The Point.1888
8-2018 - 4-2020
Retail Development Manager at Hasbro
11-2017 - 8-2018
Head Of Business Development at Character World Limited

Education

Becky has no verified education history

More Information

Social Presence :

Prographics :

Exp : 19 Location : United Kingdom Job Level : Middle Designation : Category Manager Softlines EMEA at Warner Bros. Discovery
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Insights For Selling To Becky

During A Call Or A Meeting

DO's

  • Ask them questions to understand their needs better while staying affable
  • Invite them for a social do but don’t rely solely on the relationship
  • Be prepared for a lot of questions, answer them objectively

DONT's

  • Don’t try to rush them into a decision, provide all necessary information first
  • Avoid making offhand commitments
  • Don’t brush off any concerns, take all questions seriously

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Becky is

  • Proven value, strong testimonials are important for them, rapport can impact decisions a little.
  • Will you ever get a clear answer from Becky

  • They are practical yet friendly, don’t expect a clear no very often.

Insights For Deal Planning

    How fast (or slow) will Becky move?

  • They like to analyze well and can take their time to reach any decisions.
  • Can Becky take some risk or not?

  • They weigh all decisions systematically and are unlikely to take many risks.

You And Becky

Personality Compatibility


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