Linus Sandberg

Critic
DISC Type : C

Co-Founder at Proletarii Invest

Stockholm, Stockholm County, Sweden

Overview

Linus Sandberg is the Founder and CEO of Ledyer, a payment solution focused on simplifying B2B e-commerce. With a background as a Senior Commercial Manager at Klarna and Key Account Manager at Svea Bank, he has extensive experience in payment solutions, merchant relationships, and driving sales growth.

Colleagues have described Linus as highly efficient and a valued team member, noting his well-developed organizational and people skills which enable him to deliver great, timely results.

Ledyer was selected to participate in the Visa Innovation Program Europe, collaborating with Visa and Tenity to shape the future of B2B payments.

Personality Overview

Precise

Critic

Information Seeker

It is very likely that they will negotiate pricing or other important terms.  Unless the value is proven by data, they are unlikely to value fancy features. They prefer to do logical analysis and value evidence over emotions.

Topics They Care About

B2B Payments
As the founder of Ledyer and with the headline "Let's talk B2B payments", his primary focus is on innovating and simplifying the payment process for businesses.
E-commerce Solutions
His career at Svea Bank and Klarna, plus Ledyer's recent Shopify integration, shows a deep commitment to improving payment flows for online merchants.
Fintech Partnerships
He proudly announces collaborations with major players like Visa, Tenity, and Kivra, indicating he believes partnerships are key to innovation and customer value.

Media Appearances

Linus has no verified media appearances

Work History

1-2020
Co-Founder at Proletarii Invest
1-2021
Founder & CEO at Ledyer
2-2016 - 1-2021
Senior Commercial Manager at Klarna
9-2013 - 2-2016
Key Account Manager at Svea Bank
5-2010 - 9-2012
New Sales & Partner Relations at Svea Bank

Education

2005 - 2008
Bachelor from Kalmar University
2001 - 2002
Department of Rescue from Military Service

More Information

Social Presence :

Prographics :

Exp : 14 Location : Stockholm, Stockholm County, Sweden Job Level : Leadership Designation : Co-Founder at Proletarii Invest
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Insights For Selling To Linus

During A Call Or A Meeting

DO's

  • Don’t forget to mention how you compare to competition on both features and pricing
  • Use phrases like ‘expect X% improvement’, ‘data clearly shows’ etc.
  • Leverage facts and figures wherever possible; use percentages, numbers etc.

DONT's

  • Don’t try to give too many examples of other users, they like to make their own decisions
  • Don’t rush them till they have clearly gotten all the necessary information
  • Avoid phrases like ‘trust me’, ‘others just love’ etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Linus is

  • Strong evidence of ROI, effective pricing, and proven data points matter the most to them.
  • Will you ever get a clear answer from Linus

  • It is not very hard for them to say no if they are not convinced about the decision.

Insights For Deal Planning

    How fast (or slow) will Linus move?

  • Their decision-making is neither very fast nor very slow, they are somewhere in between.
  • Can Linus take some risk or not?

  • They can take risks if their analysis shows that it would be worth it.

You And Linus

Personality Compatibility


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