Lior Berdugo

Initiator
DISC Type : Di

Head Product Manager & Platform Operations - Growth & Data Analytics (Partner) at Booking.com

Brussels, Brussels Region, Belgium

Overview

Lior is a Director of Product Management and Head of Operations with 10 years of experience in IoT, automotive, and SaaS. He specializes in leveraging data analytics to drive significant sales growth and has managed large portfolios of IIoT hardware. He holds an MBA and has studied negotiation at Harvard University.

He has a background working with pioneering technology startups focused on zero-emissions vehicles and sustainability, showcasing an early career interest in renewable energy and e-Mobility.

Unique fact: In a previous role, Liors leadership of product strategy and data analysis directly resulted in a 250% increase in sales growth.

Personality Overview

Friendly Challenger

Confident

Impact-Oriented

They don’t mind taking a stand if they believe in something.  They measure a product on its merit but can be influenced by strong testimonials. They usually prefer to drive the conversation.

Topics They Care About

Data-Driven Growth
Highlights his ability to drive 250% sales growth using data analytics and market research in his role as Head Product Manager at Booking. com.
IoT Product Management
Managed a portfolio of 2, 700 IIoT electronic hardware devices at ifm, leading product management for edge computing, AI, and SaaS platforms.
Go-to-Market Strategy
Executed GTM strategy for wireless technologies and optical sensors at ifm, and built the marketing and product strategy for a university startup.

Media Appearances

Lior has no verified media appearances

Work History

Head Product Manager & Platform Operations - Growth & Data Analytics (Partner) at Booking.com
Director of Product & Head of Operations - IoT & OT Networking Hardware (via Migvan Group) at ifm
Marketing Product Manager - Optical & Electronics Edge Line | Pricing & GTM (via Migvan Group) at ifm
Product Operations Manager (Semiconductor) & MBA (Finance, Product Marketing) at Ben-Gurion University of the Negev
Product Operations Manager - Robotics & Automotive | Hardware & Software Verification at Better Place

Education

PON - Program on Negotiation from Harvard University
Master of Business Administration - MBA from Ben-Gurion University of the Negev

More Information

Social Presence :

Prographics :

Exp : N/A Location : Brussels, Brussels Region, Belgium Job Level : Middle Designation : Head Product Manager & Platform Operations - Growth & Data Analytics (Partner) at Booking.com
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Insights For Selling To Lior

During A Call Or A Meeting

DO's

  • Keep your pitch focused on the impact but insert some anecdotes into it
  • Get them to a point where they are ready to bat for your product internally
  • Acknowledge their status and position during the conversation

DONT's

  • Avoid focusing only on the product or its ROI, keep building trust subtly
  • Don’t be very informal even if they are being so themselves
  • Don’t be too verbose or overly friendly; a little bit, however, is fine

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Lior is

  • Confidence in the product’s value is critical, followed by relationship and a sense of achievement.
  • Will you ever get a clear answer from Lior

  • They will not hesitate to say no if they do not develop conviction.

Insights For Deal Planning

    How fast (or slow) will Lior move?

  • They can take fast decisions if they develop conviction in the product and find you trustworthy.
  • Can Lior take some risk or not?

  • They have the capability of taking risky decisions if necessary.

You And Lior

Personality Compatibility


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