Liping Ma, Ph.D.

Examiner
DISC Type : cs

Clinical Professor of Finance at The University of Texas at Dallas

Dallas-Fort Worth Metroplex, United States

Overview

Liping Ma is a Clinical Professor of Finance at The University of Texas at Dallas, where she also directs the JSOM Finance Lab. Specializing in quantitative finance, she bridges academia and industry by organizing events like the FinHack competition. She earned her Ph. D. from the University of Arkansas.

Deeply invested in community service, Liping serves as the 2026 President of CIE/USA-DFW, a STEM-focused non-profit. She is passionate about mentorship and empowering the next generation, having developed youth leadership programs and taught public speaking to connect quantitative finance with communication skills.

She has a unique passion for combining the analytical world of quantitative finance with the creative art of public speaking.

Personality Overview

Overcautious

Late Adopter

Tough To Convince

The only way to convince them is by showing them examples and ample proof.  They do not like taking risks at all and go for proven options in the end. They are quite aware of their needs and limitations, so they are unlikely to over-promise.

Topics They Care About

Quantitative Finance
Her core expertise as a professor, teaching courses on mathematical methods, analytics, and machine learning models in finance using Python and R.
Fintech Education
She actively bridges academia and industry by organizing financial hackathons, workshops, and competitions to foster the next generation of finance professionals.
Community Leadership
Serves as the 2026 President of the CIE/USA-DFW chapter, an organization promoting STEM awareness and professional networking in the community.

Media Appearances

Liping has no verified media appearances

Work History

2013
Clinical Professor of Finance at The University of Texas at Dallas
2008 - 2013
Instructor and Research Assistant at Department of Finance at University of Arkansas
8-2006 - 8-2008
Instructor and Teaching Assistant at Department of Mathematics at University of Arkansas

Education

Ph.D. from University of Arkansas
Master's degree from University of Arkansas

More Information

Social Presence :

Prographics :

Exp : 19 Location : Dallas-Fort Worth Metroplex, United States Job Level : N/A Designation : Clinical Professor of Finance at The University of Texas at Dallas
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Insights For Selling To Liping

During A Call Or A Meeting

DO's

  • Expect them to be vague in response to your questions, ask firmly and pointedly
  • Be firm in your communication and stay in control
  • First of all, focus on building their confidence by sharing examples, case studies etc.

DONT's

  • Don't push them too hard to make fast decisions, give them time
  • Don't use phrases like 'do not worry', 'i promise' etc.
  • Don't be very accepting if that is your natural style, stay firm

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Liping is

  • Low-risk, adoption by others are very important to them, followed by confidence in ROI.
  • Will you ever get a clear answer from Liping

  • They are unlikely to say no, it's better to stop yourself once you have exhausted all the options.

Insights For Deal Planning

    How fast (or slow) will Liping move?

  • They do not like to rush and therefore can be quite slow in their decision-making.
  • Can Liping take some risk or not?

  • They have little risk-appetite and prefer to take measured decisions.

You And Liping

Personality Compatibility


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